Tag Archives: Facebook Marketing

Social Media Marketing Seminars Coming to the Anderson Area Chamber of Commerce

C3 Social Media Marketing Seminars in Cincinnati
C3 Social Media Marketing Seminars in Cincinnati

C3. Creating Connections Consulting, in partnership with the Anderson Area Chamber of Commerce, is bringing two key social media for business seminars to the Anderson Center in March and April of 2013.

Join C3 and the AACC on Wednesday, March 13th for “Maximizing Social Media Marketing for your Business: An Introduction to Digital” from 2:00 p.m.-4:00 p.m. at the Anderson Center in Anderson Township (7850 Five Mile Road, Cincinnati, OH  45230).

 “Maximizing LinkedIn” will be held at the same location on Wednesday, April 10th from 2:00 p.m.-4:00 p.m. There will be a FREE 30 minute bonus seminar on Marketing with LinkedIn Company Pages from 4:00-4:30 p.m.

Join social media strategist and former P&G marketer, Michelle Beckham-Corbin as she takes the class from possibilities to execution steps.  Register early as space is limited. We will be in the large conference room of the Anderson Area Chamber of Commerce located in the Anderson Center on Five Mile Road.

Register for the Social Media Marketing Seminar here: 

Register for the LinkedIn Seminar here:

 Or Call C3 at 513-445-2180 for more information.

www.CreatingConnectionsConsulting.com

Here’s what others are saying about Michelle’s seminars:

“Michelle is a high-energy person who is exudes a passion for business and personal development. Her enthusiasm for utilizing social media as a tool for strategic marketing is contagiously energizing.

Having graduated with an undergraduate and MBA degree from Xavier, Michelle is continually seeking opportunities to give back to the university. Recently she demonstrated her expertise in strategic marketing and social media by presenting her methodology to university students, alumni, faculty, and business partners during the 2nd Annual “Career Campaign” offered by the Professional Development Center in the Williams College of Business. As a strong and engaging presenter Michelle quickly connected with attendees as she walked them through a step by step plan for developing their on-line presence. Michelle’s outreach to attendees continues beyond the classroom when she offers her contact information and urges others to get LinkedIn with her.”

~Cheryl Wilson, Career Development Coordinator, Williams College of  Business- Xavier University.

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Free Social Media Marketing Services in Cincinnati

C3 Gives Back Program:

Free Social Media Marketing Services via C3. Creating Connections Consulting, LLC
Pro bono Social Media Services

C3.Creating Connections Consulting to offer pro bono social media marketing and speaking services for non-profits and community organizations in the Cincinnati region in 2013 via the C3 Gives Back Program. Founder Michelle Beckham is a former P&G customer business development and marketing manager who has worked in the digital space since 2005.

One resource that most non-profits and community organizations need, but might not have the budget for is strategic social media marketing consulting or speaker services.  C3 helps businesses and organizations create a strategic marketing plan that integrates the most effective social/digital tools for their call to action and target market and teaches them how to create content and engagement strategies for each platform to build customer relationships and business.

Michelle Beckham speaks all over the region on social media marketing topics, reputation management, online branding and internet safety for children. Follow this link for more information.

It is C3’s corporate philosophy to share knowledge and give back to the community whenever possible. Michelle has been a board member for several Cincinnati organizations including: Authentic Leadership-Cincinnati, New Media Cincinnati, IHM Job Search Group, St. Ursula Academy, the Institute for Social Media at Cincinnati State, the Archdiocese of Cincinnati Communications Commission and the Procter & Gamble Global Alumni Network Speakers Bureau team.

C3 is instituting a formal request program to meet the needs of non-profits and community organizations in 2013.  Organizations can apply for an opportunity each quarter to receive free strategic social media marketing assistance or speaker services for their group.

Requirements:

  • Must be a 501(c)(3) or community organization within the Cincinnati/Dayton/Northern Kentucky area
  • Speaking segment limited to a maximum of two (2) hours
  • Consulting services limited to a maximum of two (2) hours
  • Deadline for first quarter 2013 requests is 12/31/12.

*See website for full information and to register (http://creatingconnectionsconsulting.com)

Share this information with a group that could use some pro bono services.  They will appreciate your gift of information!  Thank you.
 

Where did all the Facebook Page Fans go?

84% of your Facebook Fans Won’t See Your Page Posts

Facebook made a major move to increase revenue recently with Promoted Posts (not the same as a Facebook ad).  If you have a Facebook Page for your business, you may have noticed that your Page stats (number of new fans, reach and frequency, etc) have been edging southward.  For example, a typical Page post might have garnered a couple of hundred views on a fan base of 800 with a moderately engaged audience and above-average content several months ago.  That same Page is seeing reach numbers in the double digits (i.e. 63 views).

I just completed a Facebook Page Promoted Posts test in which I updated the same post about an upcoming C3 LinkedIn Training class as a regular post and as a Promoted post. I found a major difference in organic and viral reach with the paid post (much higher!).  In fact, the Promoted Post (a mere $5 outlay) brought in 851% more total views than the non-promoted post with identical content.  I had zero viral reach for the non-promoted post, only organic (original) Page fans, while the Promoted post had several hundred viral viewers.  (Check this out for information on the difference between organic, viral and paid reach.)  Post analytics will also point out how many of the views were paid views.  It’s interesting that my organic views (original fans) were much higher than the non-promoted organic views for the post, emphasizing the point that Facebook adjusted the Edgerank algorithm to allow more of my current fan base to see the post in their news feed as when the post was not promoted.

It’s really too bad that Page owners won’t be able to use Edgerank to drive frequency and reach with engaging content as they could prior to FB’s current quest to drive monetization.

I think this will have a huge effect on small businesses. Every business, regardless of size, will need to set aside part of their marketing budget to allocate to Facebook advertising or risk having only 16% of their user base see posts shared by the Page.

If this sounds like Farsi to you, then perhaps a Facebook Page Marketing consult should be in your future.  We are happy to get your business/organization up to speed on the recent changes to Facebook Page Marketing.  Just contact us here.

Yours in social,

Michelle Beckham-Corbin

President of C3. Creating Connections Consulting, LLC

C3 Facebook Page

www.CreatingConnectionsConsulting.com

New!! Custom Tagging on Facebook

Here’s a little gem that I picked up over the weekend. While it can be entertaining and useful, I also see implications for initial spammers. You can now Tag a Page or Application by naming it something else.  For example, let’s say I post on my personal Facebook Profile or another Page the following statement:

Hanging out with the most progressive bunch of people on the planet.
 

I can substitute the hyper-linked phrase:  “progressive bunch of people” for my actual C3 Facebook Page, so that when someone clicks on the hopefully enticing statement, they will be taken directly to my C3 Facebook Page.

The code for the status update would look like this:

@@[0:[91368159145:0:progressive bunch of people]]

The numbers refer to my Page ID and the terms that I want to stand in for the ID follow the colon and precede the closing brackets.

I can just see the “questionable” sites using the new .xxx domain using this as a redirect to their Facebook Pages with innocent sounding links.  Makes me think that the capability won’t be around for a long time, so use judiously while you can and make your friends think that you are a social media rockstar!  Ok, I could have said GURU, but I detest that moniker!

Now go Market your Page!

p.s. if you are still reading- here’s a site that will crank out the html code for you:  C3 Tip of the Day.

~Michelle Beckham

Simplifying Social Media via C3
 

Update: as of 12/8/11 the capability to custom tag on Facebook seems to be disabled. Not sure at this point if it is a glitch or a permanent ban by Facebook.

Setting a Personalized URL For Your Facebook Page

C3. Creating Connections Consulting Social Media Tips

One thing that is consistent about social media is that it is constantly changing! It’s practically a full-time job just to keep up with these changes and process them into workable ways for a business to capitalize on reaching their intended target audience more effectively.

Today, I am sharing a quick tip that will make your Facebook Page more effective and boost your ability to be found online in search.

Here’s the tip:

Setting a personalized URL (PURL) for your Facebook Page

What does this mean?

Right click on your Facebook Page name and take a look at the URL or web address. Does it list your name and a series of numbers like this:

http://www.facebook.com/pages/Grandmas-Pizza/107667633562

If it does, you need to set it to a proper address. It will be helpful from an SEO (search engine optimization) stand point, as well as be a more concise web address for you to promote on your print marketing materials.

It should read:  http://www.facebook.com/GrandmasPizza

See this link to learn how to set your URL.  Be aware that Facebook has recently reinstated the 25 Likes Rule for PURLS.  This means that you MUST have 25 Likes (Fans) before the PURL can be set.

Additionally, your Page name does not have to match exactly with your PURL. Take a look at this Juvenile Diabetes example:

Facebook Page Name Example

Facebook Page Name Example 2 via C3. Creating Connections Consulting

They opted for the smaller name for the PURL and in their profile banner (myJDRF), but chose the full name in the Page Title in order to take advantage of the key words: juvenile, foundation, research and diabetes as key search terms.

If you work for the biz or org of the Facebook Page, then make sure to add the link in the Info Tab of your Facebook Personal Profile.  So many people don’t realize that they have inadvertently connected a hyper-link to the community page for the business or organization and not the REAL Facebook Page.

If you need help with setting your Facebook PURL and Name, please don’t hesitate to give us a call at 513-445-2180.  We are always happy to assist you!

~Michelle Beckham

President & Founder of C3.Creating Connections Consulting

Check out our FREE 90 minute 1-on-1 Consulting Session & 2011 Holiday Lunch Contest HERE.

Managing Online Communities

C3. Creating Connections Consulting: Community
Community- image credit: Michelle Beckham

Connecting with people is my passion and always has been (hence the name of my company) and it always amazes me when businesses are apprehensive about connecting with their online communities.  I see this many times through the Facebook Page Marketing workshops that I teach in the Cincinnati area. Page administrators are a bit nervous to engage in conversations for fear that something may come up that they can’t handle.

A business owner in my most recent workshop asked if he should immediately delete negative comments posted to the wall of his retail company page.  My immediate answer was NO! One needs to step back and think about how they would handle the situation if the patron was at their place of business. The disgruntled customer would not be ignored or dismissed; instead, store personnel would ignite customer service 101 principles and handle the situation appropriately. This is the same thing with Facebook. A negative comment is a chance to put customer service into effect and to handle the situation publicly so that others can see how you operate.  Chances are the comment will have hit news feeds and the cloud before you can delete it anyway, and then you are left with a negative image that you will have to deal with later.

The exception to dealing with these types of comments in a professional and customer service oriented way is if the comments are clearly put out there by “trolls” . A troll is defined by Wikipedia as:

“..someone who posts inflammatory,[2]extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response[3] or of otherwise disrupting normal on-topic discussion.”

Troll comments should be deleted and the Page admin can still make some statements to the community to explain why the action was taken. Might even be a great time to set up some community Page rules and post them in the Notes Tab in order to stay static or if your budget allows, create a custom Tab where your rules will be prominently seen under your Page Profile Pic or Banner. Coca Cola does a great job of posting their “House Rules” as a custom Tab. Take a look here. C3 makes custom tabs at reasonable prices. Check our website for more information.

The goal to having an online presence should be connecting with your customers and potential customers by creating signature experiences and opportunities for needed content that only you can provide. There certainly is a lot that goes into managing a Facebook Page and its corresponding online community, but once an administrator receives training on how to  effectively market the Page and build a following, then a little advice from community managers who are rocking it out online would certainly be helpful.

I happened to stumble upon this great FREE eBook on Google+ (thanks Mike Alber for posting). It shares 60 tips from community managers across the globe that can help you to be effective with your online engagement. The eBook was created by Blaise Grimes-Viort and appeared in this blog post.  Blaise states:

“If you enjoy it, please feel free to share it with someone else you think would benefit from the pearls of Community Management wisdom found within.”

So in the spirit of sharing great work, here it is (click on image or link below):

Blaise Grimes-Viort
eBook created by Blaise Grimes-Viort- photo credit: Blaise Grimes-Viort

60 Insights From Experienced Community Managers

Enjoy!

Michelle Beckham-Corbin

Social Media Strategist

World of Mouth Begins With Personal Circles

Small business owners do a worthy job in connecting with clients and potential customers through their marketing efforts, but where they can fall short is when their personal networks are neglected. Many people find it uncomfortable to keep their friends and family in the loop of what is occurring with their business.  There is a sense that if you are already in my inner circle, you must certainly know what it is that my company does or what my role is. Unfortunately osmosis and transfer of information does not occur and very few people have clairvoyant capabilities.

Recently I have had several encounters with friends and professional colleagues, who while knowing what I do in general, really were rather clueless in terms of the full services that my company provides and the depth of my experience and background. I preach to clients constantly that we are living in a “World of Mouth” universe; it only makes sense that I practice what I preach by updating my personal network on my company capabilities. To do anything less, would be counter to what I believe and that is that peer recommendations from trusted sources are key influencers to purchase behavior.

In the spirit of sharing, please find the latest C3 Newsletter below. It contains an article that talks about the heart of C3 and our social media marketing services.  I plan to have monthly Open House sessions on Google+ Hangouts for people to stop by and chat about burning social media and business questions. Stay tuned for more information!

C3. Creating Connections Consulting Social Media Services
C3 Services- Click on image for full newsletter.

Until we meet again, stay happy & healthy!

Michelle

Chief Social Media Strategist and Founder of C3: Creating Connections Consulting, LLC
Procter & Gamble Sales & Marketing Veteran (15 yrs)
Xavier University, MBA