Tag Archives: Facebook Page

Where did all the Facebook Page Fans go?

84% of your Facebook Fans Won’t See Your Page Posts

Facebook made a major move to increase revenue recently with Promoted Posts (not the same as a Facebook ad).  If you have a Facebook Page for your business, you may have noticed that your Page stats (number of new fans, reach and frequency, etc) have been edging southward.  For example, a typical Page post might have garnered a couple of hundred views on a fan base of 800 with a moderately engaged audience and above-average content several months ago.  That same Page is seeing reach numbers in the double digits (i.e. 63 views).

I just completed a Facebook Page Promoted Posts test in which I updated the same post about an upcoming C3 LinkedIn Training class as a regular post and as a Promoted post. I found a major difference in organic and viral reach with the paid post (much higher!).  In fact, the Promoted Post (a mere $5 outlay) brought in 851% more total views than the non-promoted post with identical content.  I had zero viral reach for the non-promoted post, only organic (original) Page fans, while the Promoted post had several hundred viral viewers.  (Check this out for information on the difference between organic, viral and paid reach.)  Post analytics will also point out how many of the views were paid views.  It’s interesting that my organic views (original fans) were much higher than the non-promoted organic views for the post, emphasizing the point that Facebook adjusted the Edgerank algorithm to allow more of my current fan base to see the post in their news feed as when the post was not promoted.

It’s really too bad that Page owners won’t be able to use Edgerank to drive frequency and reach with engaging content as they could prior to FB’s current quest to drive monetization.

I think this will have a huge effect on small businesses. Every business, regardless of size, will need to set aside part of their marketing budget to allocate to Facebook advertising or risk having only 16% of their user base see posts shared by the Page.

If this sounds like Farsi to you, then perhaps a Facebook Page Marketing consult should be in your future.  We are happy to get your business/organization up to speed on the recent changes to Facebook Page Marketing.  Just contact us here.

Yours in social,

Michelle Beckham-Corbin

President of C3. Creating Connections Consulting, LLC

C3 Facebook Page

www.CreatingConnectionsConsulting.com

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Facebook Page Marketing w/ Google+ Bonus

Can Your Customer’s Find YOU on Facebook?

C3: Creating Connections Consulting, LLC Facebook Page -Mobile
C3: Creating Connections Consulting, LLC Facebook Page -Mobile

Even if you have a Facebook Page, are you truly leveraging Facebook marketing capabilities to create a dynamic Fan base that drives customers/clients to action?

Announcing the Facebook Page Marketing for Businesses and Organizations Workshop, a hands-on computer lab class that will allow you to work with your own Facebook Page as we discuss strategies that are unique for your industry at the state-of-the-art computer lab at The METS Center for Corporate Learning in Northern Kentucky.

Facebook Marketing has exploded and is being used by corporate brands, small businesses and non-profits all over the world to connect with and engage their clients and customers. Gain the competitive edge by learning how to leverage this important social networking tool.  Don’t just have a Page in name, have a Page that builds community and becomes a destination point for your fans!  

The class will be held on Tuesday, August 30th from 8:30 a.m. to 11:00 a.m. with a FREE Bonus Introductory Session on the latest social networking craze: Google+ from 11:00-11:30 a.m.

This class will be limited in size to maximize the hands-on learning and discussion among the group. We will cover the following topics:

  • Page Settings Optimization
  • Administrator Capabilities
  • Custom Landing Pages/Tabs
  • Building a Strategic Fan Base
  • Creating Engagement Strategies
  • Creating Winning Content Strategy
  • Tagging for Cross-Marketing
  • Messaging Fans
  • Marketing the Page
  • Page Analytics

Click here for more information and to register for this class. Previous C3 workshops on Facebook Marketing have sold out. Don’t wait, register now and save $20 with the early bird discount while seats are available.

Hope to see you in the Facebook Marketing Class. Where else can you go to actively learn how to leverage your company or brand Facebook Page?

Can’t make this class, see the C3 Website for a list of Social Media for Business classes for the remainder of 2011. I will also be speaking to local businesses at The Secrets to Small and Medium Business Growth Seminar hosted by The Berry Company, publisher of the Cincinnati Bell Yellow Pages. This is a wonderful free event for businesses to come and learn more about how digital media can help you connect with customers and grow your business.

Details:  8/18 from 7:30-9:30 a.m. at the Cintas Center-Xavier University. Click here for more information.

Facebook Faux Pas: Why English Majors Need Apply

Cookies by Design
Cookies by Design via Creative Commons http://www.flickr.com/photos/jpowers65/

A recent experience with online shopping brought me front and center to today’s blog post. I was searching for a unique birthday gift to send to a family member and after perusing the website for Cookies By Design (CBD), thought I would check out their Facebook Page for special discount Fan offers. Their landing tab deposited me to a brightly printed page announcing a Father’s Day Sweepstakes and a nice reminder to “Like” the Page, but as my eye traveled down the copy, my vision was hit with bold, black single-spaced (and in some areas, all CAPS) print outlining the CBD official sweepstakes rules. I copied the sweepstakes verbage into Word and discovered that the copy amounted to 831 words. Total turn-off. Would have been much better to make the copy less of an eye chart or include a link to a page on their website with full details.

I’m not going to critique their iFrames app use or custom profile pic, you can do that on your own and look here for comparison sites. Just wanted to point out how, as a potential customer, I was a bit turned off by all the print on their custom Welcome tab.

I next checked out their Wall to see what kind of engagement was gong on there- ok, I was really looking for that elusive coupon special……but what I found was the underscoring of my belief that the English major will rise again to be in demand in today’s online marketing world.  So what does that mean?

In order to have engagement between a brand and their customers/clients, one needs to have a social media community manager that is fully capable of sustaining that engagement. This includes content that is meaningful and sought after by Fans and potential fans as well as the back and forth conversation that occurs within the exchange of information.  The community manager must seamlessly become one with the brand message so that consistency is maintained.

Who better to be a social media community manager than an English major: a person for whom words are pearls. A person who has studied the art of dialogue, sentence structure, essay writing and for whom feedback is part of the experience of writing.

I was reminded of this need for English majors when I spied this post on CBD’s Wall. In case you can’t read the circled portion of the post and the subsequent fan response in the photo below, here it is:

CBD: “Ok I’ve received your email and contacted the Franchise Business Consultant about this matter. Someone will definitely be in contact with you shortly and work something out to remedy the situation. We value your business and appreciate your patients.

‎Fan: ” *patience! hopefully no “patients” from your cookies 🙂 ”

 

The marketing side of me is scratching my head wondering why the Page Admin still has not responded 48+ hours later……Tying the idea of patients (illness, etc,) with the ingestion of their product is just not good business. Perhaps they need a subscription to Hyper Alerts, as there is more recent admin activity on the Page.

So about those cookies…..unfortunately, no matter how tasty they are, the impression the company leaves me with via their Facebook Page is enough to send me in search of another present for my Dad. Perhaps a virtual gift card???

(note for the record, I am NOT an English major)

Facebook SEO Tip: Linking Pages to Personal Profile Info

Remember when Facebook converted all of the inane information that we inputted when creating our initial Profile years ago and linked it to Facebook Community Pages in early 2010?  Under “Interests”, I had facetiously listed ‘mind-reader’ and of course, my profile became hyper-linked to a Mind Reader Community Page filled with random updates from users mentioning the term.

My place of employment listing which happens to be my own Company was hyper-linked to a C3: Creating Connections Consulting Community Page which captured random posts from my real C3 Page and caused confused people to actually click “Like” on the bogus Page.  When Facebook changed the Profile Layout several months ago and moved to a five block image tray with key info bullet points listed at the top of the Profile Wall, more people were exposed to the links to Community Pages vs. having to hunt for the data in the Info Tab.

Facebook Page Fix

I discovered a fix around this situation so that you can link your REAL Facebook Page or Pages for your Employers, etc. to your profile.  This helps in marketing the Page by providing very prominent direct links to key Pages to all of your Profile friends and you can optimize your Page for Search.

Link Profile to Fan Page

Step 1:  Go to Edit Profile

Step 2:  Go to Education/Work on left side of Profile

Step 3:  Facebook Page Fix #1Choose Employer- start typing  (Fan) Page Name (use full name) – should pop up- if not, then add the name of the Page. Keep trying; it took me several tries, before my real C3 Page came up. This will pull in the Page & Page Image

Facebook Page Fix

Facebook Page Fix

Step 4:  You can add:

  • Location
  • Partners
  • Description- Add key words here to help SEO
  • Projects

Hyperlinked Facebook Page will show up in the Info section above your 5 blocks of pictures and in the detailed Info Tab under Employment.

Check out the REAL C3 Facebook Page and ‘Like‘ us while you are there!