Category Archives: Training

Maximizing LinkedIn for You & Your Business

“Maximizing LinkedIn for You and Your Business”:  This 2 hr seminar on April 10th is for users ready to leverage the power of LinkedIn Marketing with tools and applications to help you reach your personal and business objectives.  We will cover all of the latest profile changes introduced for 2013 and how they enhance your online brand. Learn how to optimize your profile for search engines so that you can appear in top search results. Bonus 30 minute session on marketing with LinkedIn Pages for your company follows.  4/10 from 2:00-4:00/4:30 at the Anderson Area Chamber of Commerce.  For more info and to register click HERE.

C3 gifts one Free LinkedIn Profile Review each month. February winner:  Chrissann Ruehle
C3 gifts one Free LinkedIn Profile Review each month. February winner: Chrissann Ruehle

Enter the monthly drawing  for a LinkedIn Profile Make-over and 30 minute phone consult HERE.

Visit our website for more information on strategic social media marketing services provided by C3:  HERE

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Social Media Marketing Seminars Coming to the Anderson Area Chamber of Commerce

C3 Social Media Marketing Seminars in Cincinnati
C3 Social Media Marketing Seminars in Cincinnati

C3. Creating Connections Consulting, in partnership with the Anderson Area Chamber of Commerce, is bringing two key social media for business seminars to the Anderson Center in March and April of 2013.

Join C3 and the AACC on Wednesday, March 13th for “Maximizing Social Media Marketing for your Business: An Introduction to Digital” from 2:00 p.m.-4:00 p.m. at the Anderson Center in Anderson Township (7850 Five Mile Road, Cincinnati, OH  45230).

 “Maximizing LinkedIn” will be held at the same location on Wednesday, April 10th from 2:00 p.m.-4:00 p.m. There will be a FREE 30 minute bonus seminar on Marketing with LinkedIn Company Pages from 4:00-4:30 p.m.

Join social media strategist and former P&G marketer, Michelle Beckham-Corbin as she takes the class from possibilities to execution steps.  Register early as space is limited. We will be in the large conference room of the Anderson Area Chamber of Commerce located in the Anderson Center on Five Mile Road.

Register for the Social Media Marketing Seminar here: 

Register for the LinkedIn Seminar here:

 Or Call C3 at 513-445-2180 for more information.

www.CreatingConnectionsConsulting.com

Here’s what others are saying about Michelle’s seminars:

“Michelle is a high-energy person who is exudes a passion for business and personal development. Her enthusiasm for utilizing social media as a tool for strategic marketing is contagiously energizing.

Having graduated with an undergraduate and MBA degree from Xavier, Michelle is continually seeking opportunities to give back to the university. Recently she demonstrated her expertise in strategic marketing and social media by presenting her methodology to university students, alumni, faculty, and business partners during the 2nd Annual “Career Campaign” offered by the Professional Development Center in the Williams College of Business. As a strong and engaging presenter Michelle quickly connected with attendees as she walked them through a step by step plan for developing their on-line presence. Michelle’s outreach to attendees continues beyond the classroom when she offers her contact information and urges others to get LinkedIn with her.”

~Cheryl Wilson, Career Development Coordinator, Williams College of  Business- Xavier University.

Free Social Media Marketing Services in Cincinnati

C3 Gives Back Program:

Free Social Media Marketing Services via C3. Creating Connections Consulting, LLC
Pro bono Social Media Services

C3.Creating Connections Consulting to offer pro bono social media marketing and speaking services for non-profits and community organizations in the Cincinnati region in 2013 via the C3 Gives Back Program. Founder Michelle Beckham is a former P&G customer business development and marketing manager who has worked in the digital space since 2005.

One resource that most non-profits and community organizations need, but might not have the budget for is strategic social media marketing consulting or speaker services.  C3 helps businesses and organizations create a strategic marketing plan that integrates the most effective social/digital tools for their call to action and target market and teaches them how to create content and engagement strategies for each platform to build customer relationships and business.

Michelle Beckham speaks all over the region on social media marketing topics, reputation management, online branding and internet safety for children. Follow this link for more information.

It is C3’s corporate philosophy to share knowledge and give back to the community whenever possible. Michelle has been a board member for several Cincinnati organizations including: Authentic Leadership-Cincinnati, New Media Cincinnati, IHM Job Search Group, St. Ursula Academy, the Institute for Social Media at Cincinnati State, the Archdiocese of Cincinnati Communications Commission and the Procter & Gamble Global Alumni Network Speakers Bureau team.

C3 is instituting a formal request program to meet the needs of non-profits and community organizations in 2013.  Organizations can apply for an opportunity each quarter to receive free strategic social media marketing assistance or speaker services for their group.

Requirements:

  • Must be a 501(c)(3) or community organization within the Cincinnati/Dayton/Northern Kentucky area
  • Speaking segment limited to a maximum of two (2) hours
  • Consulting services limited to a maximum of two (2) hours
  • Deadline for first quarter 2013 requests is 12/31/12.

*See website for full information and to register (http://creatingconnectionsconsulting.com)

Share this information with a group that could use some pro bono services.  They will appreciate your gift of information!  Thank you.
 

Cincinnati Social Media Marketing Training w/ C3

C3 Creating Connections Consulting

Upcoming opportunities for social media marketing education:

All courses taught by Michelle Beckham-Corbin.

Michelle Beckham-Corbin, President & Chief Digital Marketing Strategist of C3: Creating Connections Consulting, LLC has over 20 years experience in the Corporate, Non-profit and Small Business sectors.  Michelle is a former Sales & Marketing Manager for Procter & Gamble and holds an MBA from Xavier University in Cincinnati, Ohio.  Michelle specializes in Social Media Marketing Strategy and Brand Development.  She is a Board Trustee for the non-profit group Authentic Leadership Cincinnati and is the Social Media for Business Curriculum Creator and Instructor at the Warren County Career Center, a University System of Ohio Provider. She is a member of the Steering Committee for the digital networking group, New Media Cincinnati and is an active member of the Cincinnati Social Media (CincySM) Group. Michelle is a frequent speaker, lecturer and trainer.  Additionally, she is a published writer, co-author of Social Media book, Age of Conversation 3 (Channel V Books, New York, 2010), frequent commentator and Blogger. She brings great energy and passion as well as a keen ability to deeply connect with people in order to create business building social media opportunities for her clients.

April 16th:  Surviving in an Online World: Reputation Management for Teens

Location: Forest Hills School District:  Anderson High School (closed to the public)

April 17th:  Social Media Trends Rocking 2012

Noon-1:00 p.m.

Location:  Anderson Area Chamber of Commerce Marketing Roundtable

Register here: http://bit.ly/HC3B1e

April 18th: LinkedIn Training

1:00-4:00 p.m.

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

April 19th:  Introduction to Social Media Marketing

9:00-11:00 a.m.

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here: http://c3introsocialmedia.eventbrite.com/

April 23rd:  LinkedIn 101 for Women

1:00-2:30 p.m.

Location:  C3 HQ, Anderson Township

Register here:  http://creatingconnectionsconsulting.com/social-media-training-classesmichelle-beckham/social-media-classes-linkedin-michellebeckham/

April 25th:  Facebook Page Timeline Marketing

9:00-11:00 a.m.

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

April 26th:  TEDx- Xavier University

1:00 p.m.-6:00 p.m.

Location:  Cintas Center, Xavier University

Register here:  http://www.xavier.edu/williams/tedx/rsvp.cfm

Tony Robbins TED Talk: “Why We Do What We Do and How We Can Do It Better”

April 26th: Living in an Online World: Internet Safety for Kids

7:00-8:30 p.m.

Callahan & Associates at Stir

Available to Callahan clients only

April 30th:  Facebook Page Timeline Marketing

9:00-11:00 a.m.

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here:  http://c3faceook4arts.eventbrite.com/

May 8th:  Digital Branding & Job Search

12:30-2:00 p.m.

Location:  University of Cincinnati- Clermont

Open to UC students only

May 10th: Advanced LinkedIn Marketing Strategies

9:00 a.m.-noon

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

May 16th:  Google and Search Engine Optimization

9:00-11:00 a.m.

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

May 16th:  Marketing with Pinterest

1:30-3:30 p.m.

Location: Deerfield Township Trustee Meeting Room

Register here:  http://c3pinterest.eventbrite.com/

May 23rd: Advanced Facebook Page Marketing

9:00 a.m.-noon

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here:  http://advfacebookmarketing.eventbrite.com/

Contact us with any questions:  info@CreatingConnectionsConsulting.com OR  513-445-2180

Cincinnati Social Media: LinkedIn LabTraining

Cincinnati Social Media Workshop Series with Michelle Beckham
Cincinnati Social Media Workshop Series with Michelle Beckham

Announcing: LinkedIn Basics Lab Class on Wednesday, 4/18/12  from 1:00-4:00 p.m. at the Warren County Career Center in Lebanon, Ohio. LinkedIn is a professional networking site with over 140 million members around the world.

This lab workshop is for those who are new to LinkedIn or who have not been active with the platform. During the workshop participants will learn:

`Overview of LinkedIn & Role in Social Networking
`How to Set Up an Account Correctly
`Personal Branding Exercise
`How to Create a Winning Summary Statement
`How to Optimize Your Profile for Search Engines
`How to Find Contacts
`The Correct way to Send Introduction
`The Importance of the Status Update
`How to Find Key Groups
`How to Actively Participate in Groups
`How to Get Recommendations and Why This is Important
`How to Search Key Company Info for Contacts, Corporate Data, Hiring Managers,  Jobs
`How to Promote yourself and your business
Understanding Premium Accounts and knowing when to use them

Each participant receives a Training Guide with Key Steps

To register, visit http://www.mywccc.org/SocialMediaWorkshops.aspx
or call the WCCC at  513-932-8145

The Warren County Career Center is located at:
3525 North State Route 48 Lebanon, Ohio 45036

About Program Facilitator Michelle Beckham-Corbin:
Michelle Beckham-Corbin, President & Chief Digital Marketing Strategist of C3: Creating Connections Consulting, LLC has over 20 years experience in the Corporate, Non-profit and Small Business sectors.  Michelle is a former Sales & Marketing Manager for Procter & Gamble and holds an MBA from Xavier University in Cincinnati, Ohio.  Michelle specializes in Social Media Marketing Strategy and Brand Development.  She is a Board Trustee for the non-profit group Authentic Leadership Cincinnati and is the Social Media for Business Curriculum Creator and Instructor at the Warren County Career Center, a University System of Ohio Provider. She is a member of the Steering Committee for the digital networking group, New Media Cincinnati and is an active member of the Cincinnati Social Media (CincySM) Group. Michelle is a frequent speaker, lecturer and trainer.  Additionally, she is a published writer, co-author of Social Media book, Age of Conversation 3 (Channel V Books, New York, 2010), frequent commentator and Blogger. She brings great energy and passion as well as a keen ability to deeply connect with people in order to create business building social media opportunities for her clients. (http://creatingconnectionsconsulting.com/)

Social Networking: What is Your Privacy Worth? One Cincinnati Facebook Father Finds Out

Slide from C3 Online Safety Seminar Cincinnati
Slide from C3 Online Safety Seminar Cincinnati

I am appalled at the recent attacks on our privacy rights. From the Cincinnati divorced dad who spoke out against his wife’s actions on Facebook in “Friends” mode with the ex blocked from seeing any of his Facebook actions and was later court-ordered to publicly apologize for a month on his Wall or go to jail to the recent reports of companies who are requiring recruits to hand over their social network logins and passwords.  As many know, I am a huge proponent for reputation management and teaching social networking users that anything they put out there may become fodder for the world despite iron clad privacy settings. Despite having squeaky clean content, I believe that NO ONE has the right to demand or seize access to my content without my permission.

A company doesn’t have the right to look at the portions of my Facebook profile that are not accessible via public view.  They should not have access to photos of my children, family relationships, statements on my Wall made by  friends or family members or my “private” thoughts.  I listened to Mark Byron, who will probably go down in history as  “The Facebook Dad”, being interviewed on WLW radio yesterday as he shared the full story of what transpired in his case.  You can read his story here.  Mark concludes the interview by stating that in his estimation, the issue is that the magistrate handling the case lacked an understanding of just how Facebook works.

My company, C3. Creating Connections Consulting, LLC  provides social media training for area businesses and organizations, and I intimately know the inner workings of social networking sites like Facebook.  It is because of this professional knowledge, that I have created reputation management and social networking safety programs for area colleges, high schools and parenting groups.  What I have found over the years, is that many people do not have a full understanding of how these platforms work, how to adjust privacy settings or even that some of the applications that they integrate into their social networking site (i.e Farmville, Zynga games, contests, etc.) retain access to their private information regardless of their privacy settings.

Online Reputation Management Cincinnati Social Media
Slide from C3 Online Safety/Reputation Management Seminar Cincinnati

Facebook changes constantly and at times seemingly on a whim.  This makes it very difficult for the passive user or even the non-user who has responsibility for those who do (parents, teachers, etc.) to keep up with potential changes that might open up personal profile information to the public.  We are not living in a world where once something has been downloaded, installed, or added to our devices we can sit back and assume that it will remain the same.  We need to check for changes on a regular basis (I suggest monthly) and read the TOS (Terms of Service) agreement like we are studying for our driver’s exam.

Both of these cases/stories have huge implications for privacy protection and freedom of speech in the United States.

What do you think?

 

Cincinnati Area LinkedIn Training

LinkedIn is a dynamic professional networking site and is used by over 120 million people around the world. Every professional and business or organization should have a profile on LinkedIn.  It is much more than a repository for your resume; rather, it’s a living, breathing community that can make a difference in your business or career. The benefits of being a member of LinkedIn include making professional connections; knowledge sharing with others in your industry; discovering business-building opportunities, networking and professional training events, as well as job openings and so much more!

C3, in partnership with the Warren County Career Center in Lebanon, Ohio, will be offering two different levels of LinkedIn workshops in November.  WCCC is a University System of Ohio Provider.

LinkedIn I Basics- Hands-on Lab Workshop

is for those who are new to LinkedIn or have a dormant profile and want to become active.  The course covers everything you need to know to have a stellar profile plus:

  • Optimizing your Profile for Search Engines (SEO)
  • Personal branding and the critical Summary Statement
  • Key profile settings
  • The correct way to send Introductions
  • Maximizing the search function to find the information that you need
  • How to successfully obtain personal recommendations
  • LinkedIn Etiquette

This course will be held in our computer lab and access to a PC is included.  Remember to bring your log-in information.

  • November 16th: 1:30-3:30 p.m.
  • Cost:  $99

Register here. Or call 513-932-8145.

LinkedIn II: Advanced Marketing Strategies

is an advanced class for those who have a completed LinkedIn profile and want to become proficient at leveraging all of the tools and applications that LinkedIn offers in order to build business and make strategic connections. Emphasis is on using Linkedin vs. creating a personal profile. The course also covers corporate use of LinkedIn from company profile creation to advanced search techniques for industry and business. We examine the paid membership options so you can make informed decisions about your level of membership and use of the platform.

Live demonstrations.

  • November 30th: 10:00 a.m.-Noon
  • Cost: $69

Register here. Or call 513-932-8145.

Love to see you in one of the workshops!