Tag Archives: Xavier University

TEDxXavierUniversity 2012


MC Intro for today’s TEDxXavier University Event:

I’m very excited to be here this afternoon for a number of reasons. First, I truly believe in today’s theme of touching the hearts and minds of others through innovation, service and leadership and passionately making a difference in the world. Secondly, it is my sincere privilege to be back on campus as a double Xavier alum and passionate supporter of the University. It was here as a pre-med and psychology undergrad that I first learned the Jesuit ideals of leadership, the pursuit of excellence and commitment to service that would later define my career at Procter & Gamble, my work with community organizations and my path to entrepreneurship with the founding of a local social media marketing consulting firm.

Take a moment to look around at the people sitting to your left and right. You all have the ability to inspire change. We organized this event because we know that YOU are the key to positive change and making a difference. This event is about all of you seated here. You have the ability to touch the hearts and minds of others. We are inspired by you and what WE can collectively accomplish as a result of this event.

 To help share the learning and exchange of ideas today, please use the hashtag #TEDxXavierU while tweeting and for tagging photos on Flickr or video uploads to YouTube. Part of the fun with TED is sharing your ideas in real time and we encourage you to tweet from your smart phones and iPads during the talks.

1 Day

9 Speakers

400 Seeds for Change Planted



Radio interview of me speaking with WNKU reporter Cheri Lawson about the event, which is the first TEDx Event ever to be 100% student-initiated and student-led. Listen to Interview.

I have been so impressed with the leadership team of Lyden Foust, Michael Farwell, Nick Turon and Sean Kallmeyer.  They have bright futures ahead!

Student Leadership Team for TEDxXavierUniversity- 2012
Student Leadership Team for TEDxXavierUniversity- 2012. Photo via Nick Turon on TEDxXavierUniversity Facebook age

Cincinnati Social Media Marketing Training w/ C3

C3 Creating Connections Consulting

Upcoming opportunities for social media marketing education:

All courses taught by Michelle Beckham-Corbin.

Michelle Beckham-Corbin, President & Chief Digital Marketing Strategist of C3: Creating Connections Consulting, LLC has over 20 years experience in the Corporate, Non-profit and Small Business sectors.  Michelle is a former Sales & Marketing Manager for Procter & Gamble and holds an MBA from Xavier University in Cincinnati, Ohio.  Michelle specializes in Social Media Marketing Strategy and Brand Development.  She is a Board Trustee for the non-profit group Authentic Leadership Cincinnati and is the Social Media for Business Curriculum Creator and Instructor at the Warren County Career Center, a University System of Ohio Provider. She is a member of the Steering Committee for the digital networking group, New Media Cincinnati and is an active member of the Cincinnati Social Media (CincySM) Group. Michelle is a frequent speaker, lecturer and trainer.  Additionally, she is a published writer, co-author of Social Media book, Age of Conversation 3 (Channel V Books, New York, 2010), frequent commentator and Blogger. She brings great energy and passion as well as a keen ability to deeply connect with people in order to create business building social media opportunities for her clients.

April 16th:  Surviving in an Online World: Reputation Management for Teens

Location: Forest Hills School District:  Anderson High School (closed to the public)

April 17th:  Social Media Trends Rocking 2012

Noon-1:00 p.m.

Location:  Anderson Area Chamber of Commerce Marketing Roundtable

Register here: http://bit.ly/HC3B1e

April 18th: LinkedIn Training

1:00-4:00 p.m.

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

April 19th:  Introduction to Social Media Marketing

9:00-11:00 a.m.

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here: http://c3introsocialmedia.eventbrite.com/

April 23rd:  LinkedIn 101 for Women

1:00-2:30 p.m.

Location:  C3 HQ, Anderson Township

Register here:  http://creatingconnectionsconsulting.com/social-media-training-classesmichelle-beckham/social-media-classes-linkedin-michellebeckham/

April 25th:  Facebook Page Timeline Marketing

9:00-11:00 a.m.

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

April 26th:  TEDx- Xavier University

1:00 p.m.-6:00 p.m.

Location:  Cintas Center, Xavier University

Register here:  http://www.xavier.edu/williams/tedx/rsvp.cfm

Tony Robbins TED Talk: “Why We Do What We Do and How We Can Do It Better”

April 26th: Living in an Online World: Internet Safety for Kids

7:00-8:30 p.m.

Callahan & Associates at Stir

Available to Callahan clients only

April 30th:  Facebook Page Timeline Marketing

9:00-11:00 a.m.

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here:  http://c3faceook4arts.eventbrite.com/

May 8th:  Digital Branding & Job Search

12:30-2:00 p.m.

Location:  University of Cincinnati- Clermont

Open to UC students only

May 10th: Advanced LinkedIn Marketing Strategies

9:00 a.m.-noon

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

May 16th:  Google and Search Engine Optimization

9:00-11:00 a.m.

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

May 16th:  Marketing with Pinterest

1:30-3:30 p.m.

Location: Deerfield Township Trustee Meeting Room

Register here:  http://c3pinterest.eventbrite.com/

May 23rd: Advanced Facebook Page Marketing

9:00 a.m.-noon

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here:  http://advfacebookmarketing.eventbrite.com/

Contact us with any questions:  info@CreatingConnectionsConsulting.com OR  513-445-2180

World of Mouth Begins With Personal Circles

Small business owners do a worthy job in connecting with clients and potential customers through their marketing efforts, but where they can fall short is when their personal networks are neglected. Many people find it uncomfortable to keep their friends and family in the loop of what is occurring with their business.  There is a sense that if you are already in my inner circle, you must certainly know what it is that my company does or what my role is. Unfortunately osmosis and transfer of information does not occur and very few people have clairvoyant capabilities.

Recently I have had several encounters with friends and professional colleagues, who while knowing what I do in general, really were rather clueless in terms of the full services that my company provides and the depth of my experience and background. I preach to clients constantly that we are living in a “World of Mouth” universe; it only makes sense that I practice what I preach by updating my personal network on my company capabilities. To do anything less, would be counter to what I believe and that is that peer recommendations from trusted sources are key influencers to purchase behavior.

In the spirit of sharing, please find the latest C3 Newsletter below. It contains an article that talks about the heart of C3 and our social media marketing services.  I plan to have monthly Open House sessions on Google+ Hangouts for people to stop by and chat about burning social media and business questions. Stay tuned for more information!

C3. Creating Connections Consulting Social Media Services
C3 Services- Click on image for full newsletter.

Until we meet again, stay happy & healthy!


Chief Social Media Strategist and Founder of C3: Creating Connections Consulting, LLC
Procter & Gamble Sales & Marketing Veteran (15 yrs)
Xavier University, MBA

Importance of Social Media Strategy for Small Business in Cincinnati

Giving Keynote talk on Importance of Social Media Strategy at Berry Seminar ~photo via Berry

I recently gave a Keynote Address on the Importance of Social Media Strategy to 250 small businesses from the Cincinnati Region at Xavier University’s Cintas Center on behalf of The Berry Company.  I wanted to share the gist of my talk here on the Blog.  The presentation was taped, and once receive a copy from Berry, I will post that as well.  It includes a Q & A session.


We don’t have a choice on whether we DO social media, the question is how well we DO it“. 

This quote from Socialnomics author and digital media expert Erik Qualman is even more telling today than when originally published in 2009. Today, Businesses realize that they need to have an online presence. Like it or not, we are living in an online world with current and future customers and clients who have grown up with this technology and for whom interacting with brands on Twitter and Facebook is just second nature.

With the advent of Social media, Small businesses are seeing a leveled playing field, where they have the ability to the same platforms as the big companies and brands.   The R(e)volution has begun and the time is now for your organization to get on board with reaching your target audience where they reside: ONLINE

Social Media Platforms via Mashable
Social Media Platforms ~ photo via Mashable

For those of you who currently maintain a social media presence for your company, you can attest to the fact that it can seem overwhelming.  There are many digital media and social networking choices for a company to use.  The key is in understanding what the tools are, how they work, and how to maximize them for your business.

Stratgey   This is all part of setting a distinct strategy for your online marketing efforts.

Having spent 15 years with consumer goods giant Procter & Gamble in sales and marketing roles, I can tell you that having a Branding Strategy is absolutely critical in your marketing efforts.  I’d like to share an exercise that I use with my clients to ensure consistency and clarity around their brand or business’s online marketing efforts.

C3 Branding Strategy Exercise
C3 Branding Strategy Exercise

After these questions are answered, the results are formulated into a summary statement that describes the brand. This statement becomes fodder for all Social/Digital platforms that are used ensuring a constant message and image is being shared across all channels no matter where a potential customer may find you online.  

Having a social media presence goes well beyond just setting up the various platforms. Social Media is much, much more. It includes the following critical elements: 

Key Tenets to Social Media Success
Key Tenets to Social Media Success by Michelle Beckham of C3
  1. Creating Signature Experiences- providing an online experience that is memorable, fitting to your brand, and brings the customer back to you
  2. Creating Needed Content- we are no longer living in a Broadcast state, nor one with static information- instead a successful brand will provide content that is Needed by consumers. Don’t know what that is?  Just ask them!
  3. Conversations- It’s all about the dialogue and sharing of information between the brand and the consumer. We are no longer living in a Word of Mouth society, but are permanent residents in the new World of Mouth universe.
  4. Engagement- Consists of providing content that sparks some touch. Whether it’s a comment, a Like, a Re-Tweet, or a +1 on Google Plus. When the consumer takes action, that touch has a ripple affect seeping into their own social graph and spreading news of your brand throughout their network.
  5. Relationships- This is what is achieved by implementing focused content and engagement strategies and being fully present on the platform. The worst thing any business can do is, set up the Open Sign and be permanently out to lunch.

When we take a look at how some national and local businesses are winning in the market place in these key areas, we find a variety of tools that you can implement as well.  They include examples from (see video to hear about the specifics for each example):

Red Bull, Ford Mustang, Dunkin Donuts, Coco-Cola, Chick-Fil-A- Western Hills, It’s Working Out Suspension Training, Cincinnati, Ben & Jerry’s, P&G’s Old Spice Brand, Shane Gibson, owner of a Canadian Social Media Agency and author of Guerilla Social Media Marketing.

Tweet from Shane Gibson

The key to an effective social media strategy is crafting a plan that integrates best practices with a mission and vision for each platform.

 The first step on this journey is to become educated on Social Media, even if someone else in your organization will be ultimately responsible for managing your online real estate.  Social Media is a constantly changing landscape and it pays off to stay informed.

Know your audience and where they reside, this will help you to determine the best platform(s) to reach your consumers. Knowing the correct number of platforms to be engaged in can seem overwhelming, having a strategist assist you in the process can be well worth the expense. I love social media marketing executive and author Brian Solis’s response to the perennial question: How many social media profiles should a brand have?”:

The answer is as simple as it is revealing. Create the number of channels that meaningfully extend the focus of your business… and relevant stories to the dedicated audience they’re designed to serve.  Additionally, only create the number of channels that strengthen the brand rather than dilute it and also possess the capacity to ensure its ongoing relevance.”

Here is a plan I have put together for the Small Business Sector:

  • Create a Plan that integrates with your off-line marketing and advertising programs
  • Determine In-house or Agency management based on skill base, time and/or budget
  • Set Goals & Objectives
  • Create Content Plan for each Platform- Be mindful of language and timing (day/part)
  • Create Engagement Strategies for each Platform
  • Connect all Platforms & Cross Market
  • Monitor the Platforms – Be an Active Listener & Be Responsive
  • Use Analytics to Measure & Make Changes
Lafley Quote Slide via Dave Knox- HardKnoxLife.com
Lafley Quote Slide via Dave Knox- HardKnoxLife.com

~ A.G. Lafley, former CEO of Procter & Gamble

Letting go includes the art of listening. Brands need to create a reputation management program to stay on top of the conversations that are occurring about them; whether they happen on brand-sponsored sites or on someone’s personal blog.  Addressing any unpleasant information directly and in a customer-service focused way will show that you are active and responsive to feedback. Remember the old adage: What happens in Vegas, stays in Vegas?  Well, what happens in Vegas now stays on Facebook and Twitter and LinkedIn and Blogs and….. you get the point. We are truly living in a ‘World of Mouth’ universe.

In Conclusion here are 6 Steps to Social Media For Business Success:

  1. Be Consistent
  2. Be Authentic- speak in a voice true to the brand
  3. Be Consumer-focused
  4. Be BOLD- this is an evolving playground- jump in and try some things!
  5. Measure, Measure, Measure- if you don’t have an indication of where you have come from, how can you move forward?
  6. Reputation Management: Be on top of your Brand.

We have certainly have come a long way from simply creating a social media presence. Winning in today’s market place involves real interaction with the consumer in a dynamic back and forth conversation that brings value to both parties. Metrics are key and measuring results vs. objectives should be an inherent part of the plan. We must remember however, that success is not in sheer numbers of Fans , Followers or Friends; success should be measured in terms of influence and the number of brand evangelists that have emerged in support of your efforts. Better to have 500 followers singing your praises then 5000 who don’t interact with your brand in any way.

I wish you all good luck.  Enter the Digital Space Boldly!

Michelle Beckham-Corbin with C3: Creating Connections Consulting, LLC

Facebook Page Marketing w/ Google+ Bonus

Can Your Customer’s Find YOU on Facebook?

C3: Creating Connections Consulting, LLC Facebook Page -Mobile
C3: Creating Connections Consulting, LLC Facebook Page -Mobile

Even if you have a Facebook Page, are you truly leveraging Facebook marketing capabilities to create a dynamic Fan base that drives customers/clients to action?

Announcing the Facebook Page Marketing for Businesses and Organizations Workshop, a hands-on computer lab class that will allow you to work with your own Facebook Page as we discuss strategies that are unique for your industry at the state-of-the-art computer lab at The METS Center for Corporate Learning in Northern Kentucky.

Facebook Marketing has exploded and is being used by corporate brands, small businesses and non-profits all over the world to connect with and engage their clients and customers. Gain the competitive edge by learning how to leverage this important social networking tool.  Don’t just have a Page in name, have a Page that builds community and becomes a destination point for your fans!  

The class will be held on Tuesday, August 30th from 8:30 a.m. to 11:00 a.m. with a FREE Bonus Introductory Session on the latest social networking craze: Google+ from 11:00-11:30 a.m.

This class will be limited in size to maximize the hands-on learning and discussion among the group. We will cover the following topics:

  • Page Settings Optimization
  • Administrator Capabilities
  • Custom Landing Pages/Tabs
  • Building a Strategic Fan Base
  • Creating Engagement Strategies
  • Creating Winning Content Strategy
  • Tagging for Cross-Marketing
  • Messaging Fans
  • Marketing the Page
  • Page Analytics

Click here for more information and to register for this class. Previous C3 workshops on Facebook Marketing have sold out. Don’t wait, register now and save $20 with the early bird discount while seats are available.

Hope to see you in the Facebook Marketing Class. Where else can you go to actively learn how to leverage your company or brand Facebook Page?

Can’t make this class, see the C3 Website for a list of Social Media for Business classes for the remainder of 2011. I will also be speaking to local businesses at The Secrets to Small and Medium Business Growth Seminar hosted by The Berry Company, publisher of the Cincinnati Bell Yellow Pages. This is a wonderful free event for businesses to come and learn more about how digital media can help you connect with customers and grow your business.

Details:  8/18 from 7:30-9:30 a.m. at the Cintas Center-Xavier University. Click here for more information.