Tag Archives: “Michelle Beckham”

Always Read the Chapters….

DeathtoStock_Medium4WARNING: This post exists at the intersection of digital and IRL, because meeting people where they are should be the goal…..

Over the years I have become very interested in working with groups that lift up women and girls- groups that work on building confidence and self-esteem.  I was fortunate enough to grow up with parents who believed in me, encouraged me to achieve, and told me the sky was the limit as to what I could accomplish.  I also had a religion teacher/liturgical music director in high school at the Academy of the Holy Cross in Kensington, Maryland, who greatly believed in me and encouraged me to take on leadership roles that bolstered my confidence. I passed this on to my own daughter, who is a shining example of a strong confident teen, very active in leadership roles in her school and in the community.

I have seen how peer pressure and life can beat down upon women and girls like a strong driving rain through a broken umbrella.  If women/girls can find inner strength and a belief in their personal gifts and talents, I think this knowledge would help sustain them against peer pressure, bullying, and gender discrimination.

I recently attended the kick-off meeting for a pilot program created by St. Vincent de Paul- Cincinnati: the Empowerment Path Program.  The program was established to complement education, employment, and other social service programs pursued by women to address financial stability, to help them overcome social ills, and to break systemic cycles getting in the way of growth.  It involves the paring of female coaches with women from multi-cultural backgrounds (including different races, economic status, and religions) in the Winton Hills community of Cincinnati in order to build collaborative, open, and accepting relationships.

As a coach, I will walk the path of life with one woman for one year, helping her define steps to achieve a goal that will make a major difference in her life.

I will be there to help her plan

To help cheer her on

To give advice

To cry with her

And to experience the joy that truly giving to another human being can bestow.  I think that in the end, I will be the one who is blessed for having experienced another’s life so different from my own.

The director of the Empowerment Path Program opened our kick off session with a great analogy. She said that we tend to approach people that we don’t know like a book; making judgments about them based on the cover. We define our perceptions of them by their outward appearance and the life-long tapes running through our heads.  In reality, it is the chapters in a novel that truly define the story, not the cover. We need to remember this as we meet people that we don’t know and who may walk a different path than we are accustomed to.

A group member in her 70s, who is pursuing a life-long dream of receiving her GED, summed this up so succinctly:

“What we see of others on the outside is just a shell, but what’s on your inside- your soul, your heart, that’s what’s important.”

Make sure you always read the chapters……

graphic created by Michelle Beckham

More about me HERE.

Maximizing LinkedIn for You & Your Business

“Maximizing LinkedIn for You and Your Business”:  This 2 hr seminar on April 10th is for users ready to leverage the power of LinkedIn Marketing with tools and applications to help you reach your personal and business objectives.  We will cover all of the latest profile changes introduced for 2013 and how they enhance your online brand. Learn how to optimize your profile for search engines so that you can appear in top search results. Bonus 30 minute session on marketing with LinkedIn Pages for your company follows.  4/10 from 2:00-4:00/4:30 at the Anderson Area Chamber of Commerce.  For more info and to register click HERE.

C3 gifts one Free LinkedIn Profile Review each month. February winner:  Chrissann Ruehle
C3 gifts one Free LinkedIn Profile Review each month. February winner: Chrissann Ruehle

Enter the monthly drawing  for a LinkedIn Profile Make-over and 30 minute phone consult HERE.

Visit our website for more information on strategic social media marketing services provided by C3:  HERE

Free Social Media Marketing Services in Cincinnati

C3 Gives Back Program:

Free Social Media Marketing Services via C3. Creating Connections Consulting, LLC
Pro bono Social Media Services

C3.Creating Connections Consulting to offer pro bono social media marketing and speaking services for non-profits and community organizations in the Cincinnati region in 2013 via the C3 Gives Back Program. Founder Michelle Beckham is a former P&G customer business development and marketing manager who has worked in the digital space since 2005.

One resource that most non-profits and community organizations need, but might not have the budget for is strategic social media marketing consulting or speaker services.  C3 helps businesses and organizations create a strategic marketing plan that integrates the most effective social/digital tools for their call to action and target market and teaches them how to create content and engagement strategies for each platform to build customer relationships and business.

Michelle Beckham speaks all over the region on social media marketing topics, reputation management, online branding and internet safety for children. Follow this link for more information.

It is C3’s corporate philosophy to share knowledge and give back to the community whenever possible. Michelle has been a board member for several Cincinnati organizations including: Authentic Leadership-Cincinnati, New Media Cincinnati, IHM Job Search Group, St. Ursula Academy, the Institute for Social Media at Cincinnati State, the Archdiocese of Cincinnati Communications Commission and the Procter & Gamble Global Alumni Network Speakers Bureau team.

C3 is instituting a formal request program to meet the needs of non-profits and community organizations in 2013.  Organizations can apply for an opportunity each quarter to receive free strategic social media marketing assistance or speaker services for their group.

Requirements:

  • Must be a 501(c)(3) or community organization within the Cincinnati/Dayton/Northern Kentucky area
  • Speaking segment limited to a maximum of two (2) hours
  • Consulting services limited to a maximum of two (2) hours
  • Deadline for first quarter 2013 requests is 12/31/12.

*See website for full information and to register (http://creatingconnectionsconsulting.com)

Share this information with a group that could use some pro bono services.  They will appreciate your gift of information!  Thank you.
 

Where did all the Facebook Page Fans go?

84% of your Facebook Fans Won’t See Your Page Posts

Facebook made a major move to increase revenue recently with Promoted Posts (not the same as a Facebook ad).  If you have a Facebook Page for your business, you may have noticed that your Page stats (number of new fans, reach and frequency, etc) have been edging southward.  For example, a typical Page post might have garnered a couple of hundred views on a fan base of 800 with a moderately engaged audience and above-average content several months ago.  That same Page is seeing reach numbers in the double digits (i.e. 63 views).

I just completed a Facebook Page Promoted Posts test in which I updated the same post about an upcoming C3 LinkedIn Training class as a regular post and as a Promoted post. I found a major difference in organic and viral reach with the paid post (much higher!).  In fact, the Promoted Post (a mere $5 outlay) brought in 851% more total views than the non-promoted post with identical content.  I had zero viral reach for the non-promoted post, only organic (original) Page fans, while the Promoted post had several hundred viral viewers.  (Check this out for information on the difference between organic, viral and paid reach.)  Post analytics will also point out how many of the views were paid views.  It’s interesting that my organic views (original fans) were much higher than the non-promoted organic views for the post, emphasizing the point that Facebook adjusted the Edgerank algorithm to allow more of my current fan base to see the post in their news feed as when the post was not promoted.

It’s really too bad that Page owners won’t be able to use Edgerank to drive frequency and reach with engaging content as they could prior to FB’s current quest to drive monetization.

I think this will have a huge effect on small businesses. Every business, regardless of size, will need to set aside part of their marketing budget to allocate to Facebook advertising or risk having only 16% of their user base see posts shared by the Page.

If this sounds like Farsi to you, then perhaps a Facebook Page Marketing consult should be in your future.  We are happy to get your business/organization up to speed on the recent changes to Facebook Page Marketing.  Just contact us here.

Yours in social,

Michelle Beckham-Corbin

President of C3. Creating Connections Consulting, LLC

C3 Facebook Page

www.CreatingConnectionsConsulting.com

Instagram Eye Candy Becomes Addictive

Instgram collection: Michelle Beckham Vanderbilt University
Instgram collection of Michelle Beckham- Vanderbilt University outside of Admissions

Instagram:   I’m becoming addicted to this rapidly growing social media application.  The makers of this free iPhone and Android app describe their product as:

“It’s a fastbeautiful and fun way to share your photos with friends and family.

Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it’s as easy as pie.  It’s photo sharing, reinvented.”

I love the ability to see patterns, design, color, meaning out in the world and to capture it and interpret it through my own lens of experience.  The ability to change hues, or emphasize certain areas of the photo puts the creative process in my hands.  Additionally, the ability to add my thoughts, feelings, descriptors in the form of text enhances the experience for those who happen upon my work.

The use of hash-tags widens the audience to the entire world.  I love this aspect the most, as while I’m flattered that people take the time to like my photo, comment or even follow me, I truly appreciate the ability to do the same for them.

If my world consists of living in a mid-sized city in the middle of the mid-west, then the images that I see on a daily basis reflect that world. To know that someone in China or Kuwait or India is capturing their daily lives as well for me to take in and enjoy, is the truly glorious gift. It makes the world so much smaller.  As human beings we all share the same basic needs, desires and love for beauty.  Who wouldn’t want to look at a captivating photo for daily inspiration? Imagine what kind of effect this would have on your day….

Want to know more about Instagram functionality and filters?

Cheat Sheet Info-graphic (everything you need to know to run with Instagram)

Beginners’ Guide by Mashable

Here are links to Instagram viewing clients:

Webstagram

Statigram

And finally, some of my images below.  Be sure to to follow me on Instagram at MichelleBeckham.  See you there!

www.CreatingConnectionsConsulting.com

 

Instagram collection of Michelle Beckham- Daily Walk 2012
Instagram collection of Michelle Beckham- Daily Walk 2012
Instagram collection of Michelle Beckham- Renaissance Festival  2012
Instagram collection of Michelle Beckham- Renaissance Festival 2012
Instagram collection of Michelle Beckham- Chicago Navy Pier 2012
Instagram collection of Michelle Beckham- Chicago Navy Pier 2012

TEDxXavierUniversity 2012

TEDxXavierUniversity
TEDxXavierUniversity

MC Intro for today’s TEDxXavier University Event:

I’m very excited to be here this afternoon for a number of reasons. First, I truly believe in today’s theme of touching the hearts and minds of others through innovation, service and leadership and passionately making a difference in the world. Secondly, it is my sincere privilege to be back on campus as a double Xavier alum and passionate supporter of the University. It was here as a pre-med and psychology undergrad that I first learned the Jesuit ideals of leadership, the pursuit of excellence and commitment to service that would later define my career at Procter & Gamble, my work with community organizations and my path to entrepreneurship with the founding of a local social media marketing consulting firm.

Take a moment to look around at the people sitting to your left and right. You all have the ability to inspire change. We organized this event because we know that YOU are the key to positive change and making a difference. This event is about all of you seated here. You have the ability to touch the hearts and minds of others. We are inspired by you and what WE can collectively accomplish as a result of this event.

 To help share the learning and exchange of ideas today, please use the hashtag #TEDxXavierU while tweeting and for tagging photos on Flickr or video uploads to YouTube. Part of the fun with TED is sharing your ideas in real time and we encourage you to tweet from your smart phones and iPads during the talks.

1 Day

9 Speakers

400 Seeds for Change Planted

LET’S GET THE PARTY STARTED!

*****************************************

Radio interview of me speaking with WNKU reporter Cheri Lawson about the event, which is the first TEDx Event ever to be 100% student-initiated and student-led. Listen to Interview.

I have been so impressed with the leadership team of Lyden Foust, Michael Farwell, Nick Turon and Sean Kallmeyer.  They have bright futures ahead!

Student Leadership Team for TEDxXavierUniversity- 2012
Student Leadership Team for TEDxXavierUniversity- 2012. Photo via Nick Turon on TEDxXavierUniversity Facebook age

Cincinnati Social Media Marketing Training w/ C3

C3 Creating Connections Consulting

Upcoming opportunities for social media marketing education:

All courses taught by Michelle Beckham-Corbin.

Michelle Beckham-Corbin, President & Chief Digital Marketing Strategist of C3: Creating Connections Consulting, LLC has over 20 years experience in the Corporate, Non-profit and Small Business sectors.  Michelle is a former Sales & Marketing Manager for Procter & Gamble and holds an MBA from Xavier University in Cincinnati, Ohio.  Michelle specializes in Social Media Marketing Strategy and Brand Development.  She is a Board Trustee for the non-profit group Authentic Leadership Cincinnati and is the Social Media for Business Curriculum Creator and Instructor at the Warren County Career Center, a University System of Ohio Provider. She is a member of the Steering Committee for the digital networking group, New Media Cincinnati and is an active member of the Cincinnati Social Media (CincySM) Group. Michelle is a frequent speaker, lecturer and trainer.  Additionally, she is a published writer, co-author of Social Media book, Age of Conversation 3 (Channel V Books, New York, 2010), frequent commentator and Blogger. She brings great energy and passion as well as a keen ability to deeply connect with people in order to create business building social media opportunities for her clients.

April 16th:  Surviving in an Online World: Reputation Management for Teens

Location: Forest Hills School District:  Anderson High School (closed to the public)

April 17th:  Social Media Trends Rocking 2012

Noon-1:00 p.m.

Location:  Anderson Area Chamber of Commerce Marketing Roundtable

Register here: http://bit.ly/HC3B1e

April 18th: LinkedIn Training

1:00-4:00 p.m.

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

April 19th:  Introduction to Social Media Marketing

9:00-11:00 a.m.

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here: http://c3introsocialmedia.eventbrite.com/

April 23rd:  LinkedIn 101 for Women

1:00-2:30 p.m.

Location:  C3 HQ, Anderson Township

Register here:  http://creatingconnectionsconsulting.com/social-media-training-classesmichelle-beckham/social-media-classes-linkedin-michellebeckham/

April 25th:  Facebook Page Timeline Marketing

9:00-11:00 a.m.

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

April 26th:  TEDx- Xavier University

1:00 p.m.-6:00 p.m.

Location:  Cintas Center, Xavier University

Register here:  http://www.xavier.edu/williams/tedx/rsvp.cfm

Tony Robbins TED Talk: “Why We Do What We Do and How We Can Do It Better”

April 26th: Living in an Online World: Internet Safety for Kids

7:00-8:30 p.m.

Callahan & Associates at Stir

Available to Callahan clients only

April 30th:  Facebook Page Timeline Marketing

9:00-11:00 a.m.

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here:  http://c3faceook4arts.eventbrite.com/

May 8th:  Digital Branding & Job Search

12:30-2:00 p.m.

Location:  University of Cincinnati- Clermont

Open to UC students only

May 10th: Advanced LinkedIn Marketing Strategies

9:00 a.m.-noon

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

May 16th:  Google and Search Engine Optimization

9:00-11:00 a.m.

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

May 16th:  Marketing with Pinterest

1:30-3:30 p.m.

Location: Deerfield Township Trustee Meeting Room

Register here:  http://c3pinterest.eventbrite.com/

May 23rd: Advanced Facebook Page Marketing

9:00 a.m.-noon

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here:  http://advfacebookmarketing.eventbrite.com/

Contact us with any questions:  info@CreatingConnectionsConsulting.com OR  513-445-2180

Cincinnati Social Media: LinkedIn LabTraining

Cincinnati Social Media Workshop Series with Michelle Beckham
Cincinnati Social Media Workshop Series with Michelle Beckham

Announcing: LinkedIn Basics Lab Class on Wednesday, 4/18/12  from 1:00-4:00 p.m. at the Warren County Career Center in Lebanon, Ohio. LinkedIn is a professional networking site with over 140 million members around the world.

This lab workshop is for those who are new to LinkedIn or who have not been active with the platform. During the workshop participants will learn:

`Overview of LinkedIn & Role in Social Networking
`How to Set Up an Account Correctly
`Personal Branding Exercise
`How to Create a Winning Summary Statement
`How to Optimize Your Profile for Search Engines
`How to Find Contacts
`The Correct way to Send Introduction
`The Importance of the Status Update
`How to Find Key Groups
`How to Actively Participate in Groups
`How to Get Recommendations and Why This is Important
`How to Search Key Company Info for Contacts, Corporate Data, Hiring Managers,  Jobs
`How to Promote yourself and your business
Understanding Premium Accounts and knowing when to use them

Each participant receives a Training Guide with Key Steps

To register, visit http://www.mywccc.org/SocialMediaWorkshops.aspx
or call the WCCC at  513-932-8145

The Warren County Career Center is located at:
3525 North State Route 48 Lebanon, Ohio 45036

About Program Facilitator Michelle Beckham-Corbin:
Michelle Beckham-Corbin, President & Chief Digital Marketing Strategist of C3: Creating Connections Consulting, LLC has over 20 years experience in the Corporate, Non-profit and Small Business sectors.  Michelle is a former Sales & Marketing Manager for Procter & Gamble and holds an MBA from Xavier University in Cincinnati, Ohio.  Michelle specializes in Social Media Marketing Strategy and Brand Development.  She is a Board Trustee for the non-profit group Authentic Leadership Cincinnati and is the Social Media for Business Curriculum Creator and Instructor at the Warren County Career Center, a University System of Ohio Provider. She is a member of the Steering Committee for the digital networking group, New Media Cincinnati and is an active member of the Cincinnati Social Media (CincySM) Group. Michelle is a frequent speaker, lecturer and trainer.  Additionally, she is a published writer, co-author of Social Media book, Age of Conversation 3 (Channel V Books, New York, 2010), frequent commentator and Blogger. She brings great energy and passion as well as a keen ability to deeply connect with people in order to create business building social media opportunities for her clients. (http://creatingconnectionsconsulting.com/)

Setting a Personalized URL For Your Facebook Page

C3. Creating Connections Consulting Social Media Tips

One thing that is consistent about social media is that it is constantly changing! It’s practically a full-time job just to keep up with these changes and process them into workable ways for a business to capitalize on reaching their intended target audience more effectively.

Today, I am sharing a quick tip that will make your Facebook Page more effective and boost your ability to be found online in search.

Here’s the tip:

Setting a personalized URL (PURL) for your Facebook Page

What does this mean?

Right click on your Facebook Page name and take a look at the URL or web address. Does it list your name and a series of numbers like this:

http://www.facebook.com/pages/Grandmas-Pizza/107667633562

If it does, you need to set it to a proper address. It will be helpful from an SEO (search engine optimization) stand point, as well as be a more concise web address for you to promote on your print marketing materials.

It should read:  http://www.facebook.com/GrandmasPizza

See this link to learn how to set your URL.  Be aware that Facebook has recently reinstated the 25 Likes Rule for PURLS.  This means that you MUST have 25 Likes (Fans) before the PURL can be set.

Additionally, your Page name does not have to match exactly with your PURL. Take a look at this Juvenile Diabetes example:

Facebook Page Name Example

Facebook Page Name Example 2 via C3. Creating Connections Consulting

They opted for the smaller name for the PURL and in their profile banner (myJDRF), but chose the full name in the Page Title in order to take advantage of the key words: juvenile, foundation, research and diabetes as key search terms.

If you work for the biz or org of the Facebook Page, then make sure to add the link in the Info Tab of your Facebook Personal Profile.  So many people don’t realize that they have inadvertently connected a hyper-link to the community page for the business or organization and not the REAL Facebook Page.

If you need help with setting your Facebook PURL and Name, please don’t hesitate to give us a call at 513-445-2180.  We are always happy to assist you!

~Michelle Beckham

President & Founder of C3.Creating Connections Consulting

Check out our FREE 90 minute 1-on-1 Consulting Session & 2011 Holiday Lunch Contest HERE.