Tag Archives: Cincinnati Social Media Training

Where did all the Facebook Page Fans go?

84% of your Facebook Fans Won’t See Your Page Posts

Facebook made a major move to increase revenue recently with Promoted Posts (not the same as a Facebook ad).  If you have a Facebook Page for your business, you may have noticed that your Page stats (number of new fans, reach and frequency, etc) have been edging southward.  For example, a typical Page post might have garnered a couple of hundred views on a fan base of 800 with a moderately engaged audience and above-average content several months ago.  That same Page is seeing reach numbers in the double digits (i.e. 63 views).

I just completed a Facebook Page Promoted Posts test in which I updated the same post about an upcoming C3 LinkedIn Training class as a regular post and as a Promoted post. I found a major difference in organic and viral reach with the paid post (much higher!).  In fact, the Promoted Post (a mere $5 outlay) brought in 851% more total views than the non-promoted post with identical content.  I had zero viral reach for the non-promoted post, only organic (original) Page fans, while the Promoted post had several hundred viral viewers.  (Check this out for information on the difference between organic, viral and paid reach.)  Post analytics will also point out how many of the views were paid views.  It’s interesting that my organic views (original fans) were much higher than the non-promoted organic views for the post, emphasizing the point that Facebook adjusted the Edgerank algorithm to allow more of my current fan base to see the post in their news feed as when the post was not promoted.

It’s really too bad that Page owners won’t be able to use Edgerank to drive frequency and reach with engaging content as they could prior to FB’s current quest to drive monetization.

I think this will have a huge effect on small businesses. Every business, regardless of size, will need to set aside part of their marketing budget to allocate to Facebook advertising or risk having only 16% of their user base see posts shared by the Page.

If this sounds like Farsi to you, then perhaps a Facebook Page Marketing consult should be in your future.  We are happy to get your business/organization up to speed on the recent changes to Facebook Page Marketing.  Just contact us here.

Yours in social,

Michelle Beckham-Corbin

President of C3. Creating Connections Consulting, LLC

C3 Facebook Page

www.CreatingConnectionsConsulting.com

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Cincinnati Social Media Marketing Training w/ C3

C3 Creating Connections Consulting

Upcoming opportunities for social media marketing education:

All courses taught by Michelle Beckham-Corbin.

Michelle Beckham-Corbin, President & Chief Digital Marketing Strategist of C3: Creating Connections Consulting, LLC has over 20 years experience in the Corporate, Non-profit and Small Business sectors.  Michelle is a former Sales & Marketing Manager for Procter & Gamble and holds an MBA from Xavier University in Cincinnati, Ohio.  Michelle specializes in Social Media Marketing Strategy and Brand Development.  She is a Board Trustee for the non-profit group Authentic Leadership Cincinnati and is the Social Media for Business Curriculum Creator and Instructor at the Warren County Career Center, a University System of Ohio Provider. She is a member of the Steering Committee for the digital networking group, New Media Cincinnati and is an active member of the Cincinnati Social Media (CincySM) Group. Michelle is a frequent speaker, lecturer and trainer.  Additionally, she is a published writer, co-author of Social Media book, Age of Conversation 3 (Channel V Books, New York, 2010), frequent commentator and Blogger. She brings great energy and passion as well as a keen ability to deeply connect with people in order to create business building social media opportunities for her clients.

April 16th:  Surviving in an Online World: Reputation Management for Teens

Location: Forest Hills School District:  Anderson High School (closed to the public)

April 17th:  Social Media Trends Rocking 2012

Noon-1:00 p.m.

Location:  Anderson Area Chamber of Commerce Marketing Roundtable

Register here: http://bit.ly/HC3B1e

April 18th: LinkedIn Training

1:00-4:00 p.m.

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

April 19th:  Introduction to Social Media Marketing

9:00-11:00 a.m.

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here: http://c3introsocialmedia.eventbrite.com/

April 23rd:  LinkedIn 101 for Women

1:00-2:30 p.m.

Location:  C3 HQ, Anderson Township

Register here:  http://creatingconnectionsconsulting.com/social-media-training-classesmichelle-beckham/social-media-classes-linkedin-michellebeckham/

April 25th:  Facebook Page Timeline Marketing

9:00-11:00 a.m.

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

April 26th:  TEDx- Xavier University

1:00 p.m.-6:00 p.m.

Location:  Cintas Center, Xavier University

Register here:  http://www.xavier.edu/williams/tedx/rsvp.cfm

Tony Robbins TED Talk: “Why We Do What We Do and How We Can Do It Better”

April 26th: Living in an Online World: Internet Safety for Kids

7:00-8:30 p.m.

Callahan & Associates at Stir

Available to Callahan clients only

April 30th:  Facebook Page Timeline Marketing

9:00-11:00 a.m.

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here:  http://c3faceook4arts.eventbrite.com/

May 8th:  Digital Branding & Job Search

12:30-2:00 p.m.

Location:  University of Cincinnati- Clermont

Open to UC students only

May 10th: Advanced LinkedIn Marketing Strategies

9:00 a.m.-noon

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

May 16th:  Google and Search Engine Optimization

9:00-11:00 a.m.

Location:  Warren County Career Center

Register here:  http://www.mywccc.org/SocialMediaWorkshops.aspx

May 16th:  Marketing with Pinterest

1:30-3:30 p.m.

Location: Deerfield Township Trustee Meeting Room

Register here:  http://c3pinterest.eventbrite.com/

May 23rd: Advanced Facebook Page Marketing

9:00 a.m.-noon

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here:  http://advfacebookmarketing.eventbrite.com/

Contact us with any questions:  info@CreatingConnectionsConsulting.com OR  513-445-2180

Cincinnati Social Media: LinkedIn LabTraining

Cincinnati Social Media Workshop Series with Michelle Beckham
Cincinnati Social Media Workshop Series with Michelle Beckham

Announcing: LinkedIn Basics Lab Class on Wednesday, 4/18/12  from 1:00-4:00 p.m. at the Warren County Career Center in Lebanon, Ohio. LinkedIn is a professional networking site with over 140 million members around the world.

This lab workshop is for those who are new to LinkedIn or who have not been active with the platform. During the workshop participants will learn:

`Overview of LinkedIn & Role in Social Networking
`How to Set Up an Account Correctly
`Personal Branding Exercise
`How to Create a Winning Summary Statement
`How to Optimize Your Profile for Search Engines
`How to Find Contacts
`The Correct way to Send Introduction
`The Importance of the Status Update
`How to Find Key Groups
`How to Actively Participate in Groups
`How to Get Recommendations and Why This is Important
`How to Search Key Company Info for Contacts, Corporate Data, Hiring Managers,  Jobs
`How to Promote yourself and your business
Understanding Premium Accounts and knowing when to use them

Each participant receives a Training Guide with Key Steps

To register, visit http://www.mywccc.org/SocialMediaWorkshops.aspx
or call the WCCC at  513-932-8145

The Warren County Career Center is located at:
3525 North State Route 48 Lebanon, Ohio 45036

About Program Facilitator Michelle Beckham-Corbin:
Michelle Beckham-Corbin, President & Chief Digital Marketing Strategist of C3: Creating Connections Consulting, LLC has over 20 years experience in the Corporate, Non-profit and Small Business sectors.  Michelle is a former Sales & Marketing Manager for Procter & Gamble and holds an MBA from Xavier University in Cincinnati, Ohio.  Michelle specializes in Social Media Marketing Strategy and Brand Development.  She is a Board Trustee for the non-profit group Authentic Leadership Cincinnati and is the Social Media for Business Curriculum Creator and Instructor at the Warren County Career Center, a University System of Ohio Provider. She is a member of the Steering Committee for the digital networking group, New Media Cincinnati and is an active member of the Cincinnati Social Media (CincySM) Group. Michelle is a frequent speaker, lecturer and trainer.  Additionally, she is a published writer, co-author of Social Media book, Age of Conversation 3 (Channel V Books, New York, 2010), frequent commentator and Blogger. She brings great energy and passion as well as a keen ability to deeply connect with people in order to create business building social media opportunities for her clients. (http://creatingconnectionsconsulting.com/)