“Maximizing LinkedIn for You and Your Business”: This 2 hr seminar on April 10th is for users ready to leverage the power of LinkedIn Marketing with tools and applications to help you reach your personal and business objectives. We will cover all of the latest profile changes introduced for 2013 and how they enhance your online brand. Learn how to optimize your profile for search engines so that you can appear in top search results. Bonus 30 minute session on marketing with LinkedIn Pages for your company follows. 4/10 from 2:00-4:00/4:30 at the Anderson Area Chamber of Commerce. For more info and to register click HERE.
Enter the monthly drawing for a LinkedIn Profile Make-over and 30 minute phone consult HERE.
Visit our website for more information on strategic social media marketing services provided by C3: HERE
C3. Creating Connections Consulting, in partnership with the Anderson Area Chamber of Commerce, is bringing two key social media for business seminars to the Anderson Center in March and April of 2013.
Join C3 and the AACC on Wednesday, March 13th for “Maximizing Social Media Marketing for your Business: An Introduction to Digital”from 2:00 p.m.-4:00 p.m. at the Anderson Center in Anderson Township (7850 Five Mile Road, Cincinnati, OH 45230).
“Maximizing LinkedIn”will be held at the same location on Wednesday, April 10th from 2:00 p.m.-4:00 p.m. There will be a FREE30 minute bonusseminar on Marketing with LinkedIn Company Pages from 4:00-4:30 p.m.
Join social media strategist and former P&G marketer, Michelle Beckham-Corbin as she takes the class from possibilities to execution steps. Register early as space is limited. We will be in the large conference room of the Anderson Area Chamber of Commerce located in the Anderson Center on Five Mile Road.
Register for the Social Media Marketing Seminar here:
Here’s what others are saying about Michelle’s seminars:
“Michelle is a high-energy person who is exudes a passion for business and personal development. Her enthusiasm for utilizing social media as a tool for strategic marketing is contagiously energizing.
Having graduated with an undergraduate and MBA degree from Xavier, Michelle is continually seeking opportunities to give back to the university. Recently she demonstrated her expertise in strategic marketing and social media by presenting her methodology to university students, alumni, faculty, and business partners during the 2nd Annual “Career Campaign” offered by the Professional Development Center in the Williams College of Business. As a strong and engaging presenter Michelle quickly connected with attendees as she walked them through a step by step plan for developing their on-line presence. Michelle’s outreach to attendees continues beyond the classroom when she offers her contact information and urges others to get LinkedIn with her.”
~Cheryl Wilson, Career Development Coordinator, Williams College of Business- Xavier University.
C3.Creating Connections Consulting to offer pro bono social media marketing and speaking services for non-profits and community organizations in the Cincinnati region in 2013 via the C3 Gives Back Program. Founder Michelle Beckham is a former P&G customer business development and marketing manager who has worked in the digital space since 2005.
One resource that most non-profits and community organizations need, but might not have the budget for is strategic social media marketing consulting or speaker services. C3 helps businesses and organizations create a strategic marketing plan that integrates the most effective social/digital tools for their call to action and target market and teaches them how to create content and engagement strategies for each platform to build customer relationships and business.
Michelle Beckham speaks all over the region on social media marketing topics, reputation management, online branding and internet safety for children. Follow this link for more information.
It is C3’s corporate philosophy to share knowledge and give back to the community whenever possible. Michelle has been a board member for several Cincinnati organizations including: Authentic Leadership-Cincinnati, New Media Cincinnati, IHM Job Search Group, St. Ursula Academy, the Institute for Social Media at Cincinnati State, the Archdiocese of Cincinnati Communications Commission and the Procter & Gamble Global Alumni Network Speakers Bureau team.
C3 is instituting a formal request program to meet the needs of non-profits and community organizations in 2013. Organizations can apply for an opportunity each quarter to receive free strategic social media marketing assistance or speaker services for their group.
Must be a 501(c)(3) or community organization within the Cincinnati/Dayton/Northern Kentucky area
Speaking segment limited to a maximum of two (2) hours
Consulting services limited to a maximum of two (2) hours
Deadline for first quarter 2013 requests is 12/31/12.
84% of your Facebook Fans Won’t See Your Page Posts
Facebook made a major move to increase revenue recently with Promoted Posts (not the same as a Facebook ad). If you have a Facebook Page for your business, you may have noticed that your Page stats (number of new fans, reach and frequency, etc) have been edging southward. For example, a typical Page post might have garnered a couple of hundred views on a fan base of 800 with a moderately engaged audience and above-average content several months ago. That same Page is seeing reach numbers in the double digits (i.e. 63 views).
I just completed a Facebook Page Promoted Posts test in which I updated the same post about an upcoming C3 LinkedIn Training class as a regular post and as a Promoted post. I found a major difference in organic and viral reach with the paid post (much higher!). In fact, the Promoted Post (a mere $5 outlay) brought in 851% more total views than the non-promoted post with identical content. I had zero viral reach for the non-promoted post, only organic (original) Page fans, while the Promoted post had several hundred viral viewers. (Check this out for information on the difference between organic, viral and paid reach.) Post analytics will also point out how many of the views were paid views. It’s interesting that my organic views (original fans) were much higher than the non-promoted organic views for the post, emphasizing the point that Facebook adjusted the Edgerank algorithm to allow more of my current fan base to see the post in their news feed as when the post was not promoted.
It’s really too bad that Page owners won’t be able to use Edgerank to drive frequency and reach with engaging content as they could prior to FB’s current quest to drive monetization.
I think this will have a huge effect on small businesses. Every business, regardless of size, will need to set aside part of their marketing budget to allocate to Facebook advertising or risk having only 16% of their user base see posts shared by the Page.
If this sounds like Farsi to you, then perhaps a Facebook Page Marketing consult should be in your future. We are happy to get your business/organization up to speed on the recent changes to Facebook Page Marketing. Just contact us here.
Instagram: I’m becoming addicted to this rapidly growing social media application. The makers of this free iPhone and Android app describe their product as:
“It’s a fast, beautiful and fun way to share your photos with friends and family.
Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it’s as easy as pie. It’s photo sharing, reinvented.”
I love the ability to see patterns, design, color, meaning out in the world and to capture it and interpret it through my own lens of experience. The ability to change hues, or emphasize certain areas of the photo puts the creative process in my hands. Additionally, the ability to add my thoughts, feelings, descriptors in the form of text enhances the experience for those who happen upon my work.
The use of hash-tags widens the audience to the entire world. I love this aspect the most, as while I’m flattered that people take the time to like my photo, comment or even follow me, I truly appreciate the ability to do the same for them.
If my world consists of living in a mid-sized city in the middle of the mid-west, then the images that I see on a daily basis reflect that world. To know that someone in China or Kuwait or India is capturing their daily lives as well for me to take in and enjoy, is the truly glorious gift. It makes the world so much smaller. As human beings we all share the same basic needs, desires and love for beauty. Who wouldn’t want to look at a captivating photo for daily inspiration? Imagine what kind of effect this would have on your day….
Want to know more about Instagram functionality and filters?
Cheat Sheet Info-graphic (everything you need to know to run with Instagram)
Announcing: LinkedIn Basics Lab Class on Wednesday, 4/18/12 from 1:00-4:00 p.m. at the Warren County Career Center in Lebanon, Ohio. LinkedIn is a professional networking site with over 140 million members around the world.
This lab workshop is for those who are new to LinkedIn or who have not been active with the platform. During the workshop participants will learn:
`Overview of LinkedIn & Role in Social Networking
`How to Set Up an Account Correctly
`Personal Branding Exercise
`How to Create a Winning Summary Statement
`How to Optimize Your Profile for Search Engines
`How to Find Contacts
`The Correct way to Send Introduction
`The Importance of the Status Update
`How to Find Key Groups
`How to Actively Participate in Groups
`How to Get Recommendations and Why This is Important
`How to Search Key Company Info for Contacts, Corporate Data, Hiring Managers, Jobs
`How to Promote yourself and your business
Understanding Premium Accounts and knowing when to use them
Each participant receives a Training Guide with Key Steps
The Warren County Career Center is located at:
3525 North State Route 48 Lebanon, Ohio 45036
About Program Facilitator Michelle Beckham-Corbin:
Michelle Beckham-Corbin, President & Chief Digital Marketing Strategist of C3: Creating Connections Consulting, LLC has over 20 years experience in the Corporate, Non-profit and Small Business sectors. Michelle is a former Sales & Marketing Manager for Procter & Gamble and holds an MBA from Xavier University in Cincinnati, Ohio. Michelle specializes in Social Media Marketing Strategy and Brand Development. She is a Board Trustee for the non-profit group Authentic Leadership Cincinnati and is the Social Media for Business Curriculum Creator and Instructor at the Warren County Career Center, a University System of Ohio Provider. She is a member of the Steering Committee for the digital networking group, New Media Cincinnati and is an active member of the Cincinnati Social Media (CincySM) Group. Michelle is a frequent speaker, lecturer and trainer. Additionally, she is a published writer, co-author of Social Media book, Age of Conversation 3 (Channel V Books, New York, 2010), frequent commentator and Blogger. She brings great energy and passion as well as a keen ability to deeply connect with people in order to create business building social media opportunities for her clients. (http://creatingconnectionsconsulting.com/)