If you have spent some time cruising around LinkedIn profiles, you will find that there are many people working in the social media industry who define themselves as Expert in their headline or position descriptions:
- “Social Media Expert”
- “Social Media Master”
- “Social Media Guru”
The irony of the situation is that no one can be an expert in a rapidly evolving industry. You may be on top of a particular social media platform or third party application only to have the latest update knock the socks off your world and you are back in novice mode.
I have found that the media likes to label people. I have done several radio (WKNU) and t.v. news guest spots (Fox 19/WLWT Channel 5 News) on various social media topics and the reporters always want to plug me as the ‘Social Media Expert’; I can usually get them to back down to the more palatable Social Media Guru title which seems to fit the situation a bit more appropriately- their label, not mine.
In the grand scheme of the knowledge scale, there are many of us who do know an awful lot about social media. Perhaps we were early adopters and have become complete enthusiasts constantly working to stay on top of the information game. We just may seem like experts to those making their entree at a much later stage of the industry development, but we have to realize that there is no end point. We can’t get to point B and state that we have arrived and lay claim to an Expert status.
The road to point B is a never-ending one and the best we can do is to continue to learn, to test, to fail and to continue on down the path of digital connectivity, all while leaving that Expert hat in the corner.
‘Cus the beast known as the Social Media Expert just doesn’t exist. If you think that you find one, make sure you aren’t dreaming….
Thanks to my good friend and fellow XU alum, Daniel Lally for an invigorating conversation that prompted me to write this post. You can hear more from Dan on 3/12/11 as he visits the New Media Cincinnati group to discuss Social Media Tragedies. Should be a sell-out crowd; stay tuned for ticket details.