Social Media Marketing Seminars Coming to the Anderson Area Chamber of Commerce

C3 Social Media Marketing Seminars in Cincinnati
C3 Social Media Marketing Seminars in Cincinnati

C3. Creating Connections Consulting, in partnership with the Anderson Area Chamber of Commerce, is bringing two key social media for business seminars to the Anderson Center in March and April of 2013.

Join C3 and the AACC on Wednesday, March 13th for “Maximizing Social Media Marketing for your Business: An Introduction to Digital” from 2:00 p.m.-4:00 p.m. at the Anderson Center in Anderson Township (7850 Five Mile Road, Cincinnati, OH  45230).

 “Maximizing LinkedIn” will be held at the same location on Wednesday, April 10th from 2:00 p.m.-4:00 p.m. There will be a FREE 30 minute bonus seminar on Marketing with LinkedIn Company Pages from 4:00-4:30 p.m.

Join social media strategist and former P&G marketer, Michelle Beckham-Corbin as she takes the class from possibilities to execution steps.  Register early as space is limited. We will be in the large conference room of the Anderson Area Chamber of Commerce located in the Anderson Center on Five Mile Road.

Register for the Social Media Marketing Seminar here: 

Register for the LinkedIn Seminar here:

 Or Call C3 at 513-445-2180 for more information.

Here’s what others are saying about Michelle’s seminars:

“Michelle is a high-energy person who is exudes a passion for business and personal development. Her enthusiasm for utilizing social media as a tool for strategic marketing is contagiously energizing.

Having graduated with an undergraduate and MBA degree from Xavier, Michelle is continually seeking opportunities to give back to the university. Recently she demonstrated her expertise in strategic marketing and social media by presenting her methodology to university students, alumni, faculty, and business partners during the 2nd Annual “Career Campaign” offered by the Professional Development Center in the Williams College of Business. As a strong and engaging presenter Michelle quickly connected with attendees as she walked them through a step by step plan for developing their on-line presence. Michelle’s outreach to attendees continues beyond the classroom when she offers her contact information and urges others to get LinkedIn with her.”

~Cheryl Wilson, Career Development Coordinator, Williams College of  Business- Xavier University.


Free Social Media Marketing Services in Cincinnati

C3 Gives Back Program:

Free Social Media Marketing Services via C3. Creating Connections Consulting, LLC
Pro bono Social Media Services

C3.Creating Connections Consulting to offer pro bono social media marketing and speaking services for non-profits and community organizations in the Cincinnati region in 2013 via the C3 Gives Back Program. Founder Michelle Beckham is a former P&G customer business development and marketing manager who has worked in the digital space since 2005.

One resource that most non-profits and community organizations need, but might not have the budget for is strategic social media marketing consulting or speaker services.  C3 helps businesses and organizations create a strategic marketing plan that integrates the most effective social/digital tools for their call to action and target market and teaches them how to create content and engagement strategies for each platform to build customer relationships and business.

Michelle Beckham speaks all over the region on social media marketing topics, reputation management, online branding and internet safety for children. Follow this link for more information.

It is C3’s corporate philosophy to share knowledge and give back to the community whenever possible. Michelle has been a board member for several Cincinnati organizations including: Authentic Leadership-Cincinnati, New Media Cincinnati, IHM Job Search Group, St. Ursula Academy, the Institute for Social Media at Cincinnati State, the Archdiocese of Cincinnati Communications Commission and the Procter & Gamble Global Alumni Network Speakers Bureau team.

C3 is instituting a formal request program to meet the needs of non-profits and community organizations in 2013.  Organizations can apply for an opportunity each quarter to receive free strategic social media marketing assistance or speaker services for their group.


  • Must be a 501(c)(3) or community organization within the Cincinnati/Dayton/Northern Kentucky area
  • Speaking segment limited to a maximum of two (2) hours
  • Consulting services limited to a maximum of two (2) hours
  • Deadline for first quarter 2013 requests is 12/31/12.

*See website for full information and to register (

Share this information with a group that could use some pro bono services.  They will appreciate your gift of information!  Thank you.

Where did all the Facebook Page Fans go?

84% of your Facebook Fans Won’t See Your Page Posts

Facebook made a major move to increase revenue recently with Promoted Posts (not the same as a Facebook ad).  If you have a Facebook Page for your business, you may have noticed that your Page stats (number of new fans, reach and frequency, etc) have been edging southward.  For example, a typical Page post might have garnered a couple of hundred views on a fan base of 800 with a moderately engaged audience and above-average content several months ago.  That same Page is seeing reach numbers in the double digits (i.e. 63 views).

I just completed a Facebook Page Promoted Posts test in which I updated the same post about an upcoming C3 LinkedIn Training class as a regular post and as a Promoted post. I found a major difference in organic and viral reach with the paid post (much higher!).  In fact, the Promoted Post (a mere $5 outlay) brought in 851% more total views than the non-promoted post with identical content.  I had zero viral reach for the non-promoted post, only organic (original) Page fans, while the Promoted post had several hundred viral viewers.  (Check this out for information on the difference between organic, viral and paid reach.)  Post analytics will also point out how many of the views were paid views.  It’s interesting that my organic views (original fans) were much higher than the non-promoted organic views for the post, emphasizing the point that Facebook adjusted the Edgerank algorithm to allow more of my current fan base to see the post in their news feed as when the post was not promoted.

It’s really too bad that Page owners won’t be able to use Edgerank to drive frequency and reach with engaging content as they could prior to FB’s current quest to drive monetization.

I think this will have a huge effect on small businesses. Every business, regardless of size, will need to set aside part of their marketing budget to allocate to Facebook advertising or risk having only 16% of their user base see posts shared by the Page.

If this sounds like Farsi to you, then perhaps a Facebook Page Marketing consult should be in your future.  We are happy to get your business/organization up to speed on the recent changes to Facebook Page Marketing.  Just contact us here.

Yours in social,

Michelle Beckham-Corbin

President of C3. Creating Connections Consulting, LLC

C3 Facebook Page

Instagram Eye Candy Becomes Addictive

Instgram collection: Michelle Beckham Vanderbilt University
Instgram collection of Michelle Beckham- Vanderbilt University outside of Admissions

Instagram:   I’m becoming addicted to this rapidly growing social media application.  The makers of this free iPhone and Android app describe their product as:

“It’s a fastbeautiful and fun way to share your photos with friends and family.

Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it’s as easy as pie.  It’s photo sharing, reinvented.”

I love the ability to see patterns, design, color, meaning out in the world and to capture it and interpret it through my own lens of experience.  The ability to change hues, or emphasize certain areas of the photo puts the creative process in my hands.  Additionally, the ability to add my thoughts, feelings, descriptors in the form of text enhances the experience for those who happen upon my work.

The use of hash-tags widens the audience to the entire world.  I love this aspect the most, as while I’m flattered that people take the time to like my photo, comment or even follow me, I truly appreciate the ability to do the same for them.

If my world consists of living in a mid-sized city in the middle of the mid-west, then the images that I see on a daily basis reflect that world. To know that someone in China or Kuwait or India is capturing their daily lives as well for me to take in and enjoy, is the truly glorious gift. It makes the world so much smaller.  As human beings we all share the same basic needs, desires and love for beauty.  Who wouldn’t want to look at a captivating photo for daily inspiration? Imagine what kind of effect this would have on your day….

Want to know more about Instagram functionality and filters?

Cheat Sheet Info-graphic (everything you need to know to run with Instagram)

Beginners’ Guide by Mashable

Here are links to Instagram viewing clients:



And finally, some of my images below.  Be sure to to follow me on Instagram at MichelleBeckham.  See you there!


Instagram collection of Michelle Beckham- Daily Walk 2012
Instagram collection of Michelle Beckham- Daily Walk 2012
Instagram collection of Michelle Beckham- Renaissance Festival  2012
Instagram collection of Michelle Beckham- Renaissance Festival 2012
Instagram collection of Michelle Beckham- Chicago Navy Pier 2012
Instagram collection of Michelle Beckham- Chicago Navy Pier 2012

TEDxXavierUniversity 2012


MC Intro for today’s TEDxXavier University Event:

I’m very excited to be here this afternoon for a number of reasons. First, I truly believe in today’s theme of touching the hearts and minds of others through innovation, service and leadership and passionately making a difference in the world. Secondly, it is my sincere privilege to be back on campus as a double Xavier alum and passionate supporter of the University. It was here as a pre-med and psychology undergrad that I first learned the Jesuit ideals of leadership, the pursuit of excellence and commitment to service that would later define my career at Procter & Gamble, my work with community organizations and my path to entrepreneurship with the founding of a local social media marketing consulting firm.

Take a moment to look around at the people sitting to your left and right. You all have the ability to inspire change. We organized this event because we know that YOU are the key to positive change and making a difference. This event is about all of you seated here. You have the ability to touch the hearts and minds of others. We are inspired by you and what WE can collectively accomplish as a result of this event.

 To help share the learning and exchange of ideas today, please use the hashtag #TEDxXavierU while tweeting and for tagging photos on Flickr or video uploads to YouTube. Part of the fun with TED is sharing your ideas in real time and we encourage you to tweet from your smart phones and iPads during the talks.

1 Day

9 Speakers

400 Seeds for Change Planted



Radio interview of me speaking with WNKU reporter Cheri Lawson about the event, which is the first TEDx Event ever to be 100% student-initiated and student-led. Listen to Interview.

I have been so impressed with the leadership team of Lyden Foust, Michael Farwell, Nick Turon and Sean Kallmeyer.  They have bright futures ahead!

Student Leadership Team for TEDxXavierUniversity- 2012
Student Leadership Team for TEDxXavierUniversity- 2012. Photo via Nick Turon on TEDxXavierUniversity Facebook age

Cincinnati Social Media Marketing Training w/ C3

C3 Creating Connections Consulting

Upcoming opportunities for social media marketing education:

All courses taught by Michelle Beckham-Corbin.

Michelle Beckham-Corbin, President & Chief Digital Marketing Strategist of C3: Creating Connections Consulting, LLC has over 20 years experience in the Corporate, Non-profit and Small Business sectors.  Michelle is a former Sales & Marketing Manager for Procter & Gamble and holds an MBA from Xavier University in Cincinnati, Ohio.  Michelle specializes in Social Media Marketing Strategy and Brand Development.  She is a Board Trustee for the non-profit group Authentic Leadership Cincinnati and is the Social Media for Business Curriculum Creator and Instructor at the Warren County Career Center, a University System of Ohio Provider. She is a member of the Steering Committee for the digital networking group, New Media Cincinnati and is an active member of the Cincinnati Social Media (CincySM) Group. Michelle is a frequent speaker, lecturer and trainer.  Additionally, she is a published writer, co-author of Social Media book, Age of Conversation 3 (Channel V Books, New York, 2010), frequent commentator and Blogger. She brings great energy and passion as well as a keen ability to deeply connect with people in order to create business building social media opportunities for her clients.

April 16th:  Surviving in an Online World: Reputation Management for Teens

Location: Forest Hills School District:  Anderson High School (closed to the public)

April 17th:  Social Media Trends Rocking 2012

Noon-1:00 p.m.

Location:  Anderson Area Chamber of Commerce Marketing Roundtable

Register here:

April 18th: LinkedIn Training

1:00-4:00 p.m.

Location:  Warren County Career Center

Register here:

April 19th:  Introduction to Social Media Marketing

9:00-11:00 a.m.

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here:

April 23rd:  LinkedIn 101 for Women

1:00-2:30 p.m.

Location:  C3 HQ, Anderson Township

Register here:

April 25th:  Facebook Page Timeline Marketing

9:00-11:00 a.m.

Location:  Warren County Career Center

Register here:

April 26th:  TEDx- Xavier University

1:00 p.m.-6:00 p.m.

Location:  Cintas Center, Xavier University

Register here:

Tony Robbins TED Talk: “Why We Do What We Do and How We Can Do It Better”

April 26th: Living in an Online World: Internet Safety for Kids

7:00-8:30 p.m.

Callahan & Associates at Stir

Available to Callahan clients only

April 30th:  Facebook Page Timeline Marketing

9:00-11:00 a.m.

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here:

May 8th:  Digital Branding & Job Search

12:30-2:00 p.m.

Location:  University of Cincinnati- Clermont

Open to UC students only

May 10th: Advanced LinkedIn Marketing Strategies

9:00 a.m.-noon

Location:  Warren County Career Center

Register here:

May 16th:  Google and Search Engine Optimization

9:00-11:00 a.m.

Location:  Warren County Career Center

Register here:

May 16th:  Marketing with Pinterest

1:30-3:30 p.m.

Location: Deerfield Township Trustee Meeting Room

Register here:

May 23rd: Advanced Facebook Page Marketing

9:00 a.m.-noon

Location:  Deerfield Township Trustee Meeting Room, Mason

Register here:

Contact us with any questions: OR  513-445-2180

Examining the sociological side of social media!