It’s the end of the world as we know it…….
Perhaps I’m being a bit melodramatic here, but I certainly feel a cosmic shift due to Mark Zuckerberg’s launch of the new Groups tool on Facebook. Membership in various Groups (all professional at this point) is thrusting my personal Facebook profile out on the world for all to see.
Because “Friends” can automatically add me to a group, due to their personal connection with my private profile, I am now visible to others in the group. Yes, I can remove myself from the group and receive this pop-up nasty-gram from Facebook that makes me think twice about hitting the ‘remove’ button. But these groups are extensions of organizations that I am a part of in RL and virtually on LinkedIn.
Why so paranoid? While I have many friends who claim they maintain a combo persona on social media sites (Personal/Professional) and spout rhetoric that this practice makes them completely authentic and transparent. I disagree. These self-avowed combo profiles read more like professional profiles to me. Their personal comments, status updates and choice of links all scream professional and industry-related content.
My personal profile talks about real things in my life:
- My family
- My church/faith
- My friends from 4th grade
- High school antics
- Correspondence with relatives that I never knew
- Pictures of my children’s awards/first day of school/braces removal
- My poetry
- My short stories which can be shocking
- My fail moments
- and yes, some industry posts & links
I wouldn’t wish my personal profile on my worst enemy! My friends, family, and close colleagues put up with me, or at least dial me down in the Facebook algorithm. Some of the stuff I say is what you would say to your best friend at a back-yard BBQ and NOT what you would necessarily say to the CEO of P&G at a business dinner. There is a DIFFERENCE!
And that, my dear Blog friends, is the critical disparity to which I will not acquiesce. I want you to know about what’s going on in the realm of social media; how it’s revolutionizing the way we communicate and interact with each other and the repercussions that we will reap in the future. I don’t think you give a flip that I’m a former PTO School Board Secretary and Girl Scout Leader and that my daughter scored a perfect 99th% on her high-school entrance exam.
So the cultural shift for me is that my Facebook personal profile which has been hidden from Search Engines and within the Facebook platform search (except for Facebook Friends) and even has the ‘Send Me A Message’ option disabled, is now being found by many ‘Friends of Friends’ within these Facebook Groups. And I now have the unenviable task of explaining why I won’t accept a Friend request.
If you want to connect with me on Facebook, I invite you to find me here on my FB Business Page or join me on LinkedIn; otherwise marry one of my many cousins and get an instant entrée into the personal side of my life.
It’s just business as usual…..