LinkedIn: The Professional Place to Be Online

Can the right people find you?

Whether you are returning to work, changing careers or building your existing business, it is imperative today to establish a professional online brand. The best way to do this is by becoming a member of the #1 ranked professional networking site in the world: LinkedIn.  LinkedIn is a social networking site that helps you make better use of your professional network. There are currently over 75 million members in over 200 countries using LinkedIn.  Executives from all of the Fortune 500 companies are members and LI is one of the first places that hiring managers and recruiters search for job candidates.

LinkedIn is not just for job search; in fact it is the premier place to network with the right professionals for your industry. You can establish business relationships, find clients or customers, discover breaking industry news in discussion Groups and share your own expertise with others around the globe. Want some tips on maximizing groups? Check this post out by Dave Taylor of Intuitive Systems.

No matter your path to a professional networking site, it is imperative to highlight your personal brand and share your experience, talents and strengths in the best possible light. There are many free tutorials on the LinkedIn site to help you learn. The IHM Job Search Ministry Group in Cincinnati offers a free monthly “One Stop Job Search” Workshop that covers everything from writing resumes and cover letters to networking and on-line job search strategies including LinkedIn. (Disclosure: I teach the LinkedIn portion of the free workshop for IHM JSM.) Better yet, find a LinkedIn consultant or small group lab class for individualized attention and knowledge on tips & tricks to maximize this great tool.

My company, C3: Creating Connections Consulting, LLC, offers LinkedIn Lab classes for Women only.  This program is limited to just four women per class for maximum individual attention, but at group pricing. You can find more information here. Classes are offered on several dates in October.

I also provide LinkedIn  programming for clients of Act Three in Blue Ash.  Act Three focuses on assisting women in charting their next phase of life and offers many great seminars and workshops for women. My next class at Act Three is on October 6th and includes a detailed analysis of your completed LinkedIn profile in addition to the lab training class: a great combination offer!

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