Finally starting to see LinkedIn become a living, breathing social media platform and not just a place for people to park their resume. LinkedIn has so many incredible capabilities that a lot of people don’t know about. For those that do, there is a 60 million + network of professionals to tap into. Here are some of the ways that I use LinkedIn in my daily life:
Status Update– I add a direct update about once week and have Twitter update automatically to the LI status on an ongoing basis
Net result: Brand awareness- people in my network keep up with what I am working on and my name becomes top of mind. Have run into several people who state that they “see” my name everywhere.
Groups– I post articles to key groups that I am involved with and also stay on top of discussions to see if there is anything I can add of value to the discourse.
Net result: lately I have seen some great questions asked and lengthy conversations among group members on the following local Groups: New Media Cincinnati, Girlfriendology, CincySM and Social Pt Networking. Some of the discussions have been so spirited that they have moved off-line to an in-person meet-up. This off-line movement is precisely what social media is all about: begin the conversation and then deepen your connection and make things happen by meeting live. Authentic Leadership in Cincinnati is a great example of a LI group that has regular meetings and has gone on to gain 501(c) (3) status as a non-profit organization.
Search– I look up EVERYONE that I will be doing business with as well as company profiles.
Net result– start out your in-person meeting with points of commonality gleaned from your stealth research
Adding Contacts– I make sure I get a business card and I try to send an invitation request to people I want to have a deeper connection with soon after the event.
Net result– You add folks while the reason to connect is fresh in your mind and obtaining a business card ensures an email address in case their invite settings require this information.