CincySM began life as the digital/social media networking group Cincinnati Social Media Breakfast and was a part of the national network of Social Media Breakfast Groups founded by Bryan Person in August of 2007 to bring professionals, enthusiasts and newbies together to exchange ideas. You can read about Bryan’s start HERE. Our local group was founded by Kevin Dugan, Director of Social Marketing-Empower MediaMarketing; Dan Lally,Vice President of Public Relations- Powers Agency & Dave Knox, Brand Manager – P&G Productions in 2008. Stacy Cole, an attorney with Graydon Head & Ritchey joined the group in late 2009. All powerhouses in their respective fields, the group has consistently brought excellent content to the local social media digital scape.
Events include nationally well-known speakers at unique venues around the city that allow for plenty of Q&A time and networking. Hints are dropped about upcoming registration opps and if you aren’t plugged into one of the group member’s live feeds or connected directly to the CincySM LinkedIn Group, you are bound to miss out. Some events have been known to sell-out within hours. Reminds me of Buffet in the summer……. Each event has a sponsor that makes the event zero cost to participants and for those who are “locked” out and reside on the perpetual wait list, there is always the live-stream. Follow the hashtag above and you will feel as if you were in the room as this group does an excellent job of live-tweeting the meeting.
So here are some take-aways from yesterday’s “Social Media for Skeptics at LPK” Event. Gotta tell you that of the 100 folks registered, I’m betting that there were few skeptics in the room. Cruise the partip list and you will see some of the biggest names on the local social media scene.
CincySM recommends these key points when evaluating Social Media
RECONSIDER ON-LINE MODELS
SET SOCIAL MARKETING
CONDUCT DUE DILIGENCE
REVISIT CREATIVE BRIEF
SHARE & MAKE YOUR CONTENT SHARABLE
Some great examples of Social Media Success Stories:
- Mentos & Diet Coke Experiment– user generated video went viral and the equivalent of $10 million in free publicity was obtained
- Pepsi- Iced Cucumber SKU introduction in Japan- Bloggers sang it’s praises, went viral and Pepsi moved 5 million bottles in 8 weeks
Look for case study info on these success stories: Sharpie, SODEXO and our local Cincinnati Museum Center in an upcoming post.