One thing that is consistent about social media is that it is constantly changing! It’s practically a full-time job just to keep up with these changes and process them into workable ways for a business to capitalize on reaching their intended target audience more effectively.
Today, I am sharing a quick tip that will make your Facebook Page more effective and boost your ability to be found online in search.
Here’s the tip:
Setting a personalized URL (PURL) for your Facebook Page
What does this mean?
Right click on your Facebook Page name and take a look at the URL or web address. Does it list your name and a series of numbers like this:
http://www.facebook.com/pages/Grandmas-Pizza/107667633562
If it does, you need to set it to a proper address. It will be helpful from an SEO (search engine optimization) stand point, as well as be a more concise web address for you to promote on your print marketing materials.
It should read: www.facebook.com/GrandmasPizza
See this link to learn how to set your URL. Be aware that Facebook has recently reinstated the 25 Likes Rule for PURLS. This means that you MUST have 25 Likes (Fans) before the PURL can be set.
Additionally, your Page name does not have to match exactly with your PURL. Take a look at this Juvenile Diabetes example:
They opted for the smaller name for the PURL and in their profile banner (myJDRF), but chose the full name in the Page Title in order to take advantage of the key words: juvenile, foundation, research and diabetes as key search terms.
If you work for the biz or org of the Facebook Page, then make sure to add the link in the Info Tab of your Facebook Personal Profile. So many people don’t realize that they have inadvertently connected a hyper-link to the community page for the business or organization and not the REAL Facebook Page.
If you need help with setting your Facebook PURL and Name, please don’t hesitate to give us a call at 513-445-2180. We are always happy to assist you!
~Michelle Beckham
President & Founder of C3.Creating Connections Consulting
